Gartner Expert

Suzanne Schwartz

Sr Director Analyst

Suzanne Schwartz is a Senior Director Analyst in the Gartner for Marketing Leaders practice covering omnichannel campaign management, orchestration, and mobile marketing.

Suzanne advises on multichannel marketing strategy and execution, orchestrating campaign execution across channels, scaling marketing content across channels, analyzing cross-channel campaign performance, and mobile marketing strategy. Suzanne has over 12 years of global marketing experience across a range of industries including retail, eCommerce, IT, advertising, apparel, personal care, and luxury.

Prior to joining Gartner, Suzanne was a Head of Outbound Marketing and Sr. Marketing Manager at Amazon where she led global marketing campaigns, launched retail marketing in Israel and Colombia, and led teams of marketers and program managers in implementing strategic marketing analytics, CRM and MarTech solutions, marketing operations, global SEM, email marketing and sales enablement, and running cross-channel global campaigns.

Previous experience

Head of Outbound Marketing, Amazon Advertising

Sr. Marketing Manager, Amazon Global Exports

Sr. Marketing Manager, PC & IT products

Eileen Fisher, CRM Marketing Manager

Dell, Marketing Sr. Advisor small business

Professional background


Head of Outbound Marketing, Sr. Marketing Manager

Eileen Fisher

CRM Marketing Manager / Retail Marketing Manager


Marketing Sr. Advisor

Areas of coverage

Marketing Technology

Marketing Organization and Talent

Customer Acquisition and Growth

Marketing Operations

Marketing Channels and Content


MBA, Marketing and Socially Responsible Business, Brandeis University International Business School

BA, Anthropology, Smith College

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Top Issues That I Help Clients Address

1What is the right mix of marketing channels for us?

2How do companies developing and maintain multichannel and mobile marketing strategies?

3How to think of omnichannel / multichannel marketing across digital and non-digital channels?

4What are mobile marketing best practices?

5Best practices for breaking down silos for omnichannel and marketing teams

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