Tia Smart is a Principal Analyst with Gartner's Marketing & Communications research group. Her focus is primarily helping marketing leaders understand their marketing technology (martech) ecosystems and emerging trends in this space. She advises clients on how to evaluate their martech stacks and how to maximize ROI on their technology investments.
Prior to joining Gartner, Ms. Smart worked in sales for several retailers and completed numerous internships with city governments.
Prinicipal, Research Engagement Services
Apple Lead, Mobile Consultant
Digital Marketing Strategy and Execution
Marketing Technology and Emerging Trends
M.A., Political Science - Public Affairs, University of Florida
B.A., Political Science, University of Florida
1How do I identify, evaluate and select martech?
2How do I conduct a martech audit?
3Understanding proof of concepts (POCs) and how to evaluate a vendor's demonstration
4Why are CDPs important to marketing teams? What are the CDP use cases for marketers and their motivations for purchasing them?