Zero-based budgeting (ZBB) helps companies avoid the limitations of historical targets and assumptions. But almost 50% of companies are failing to achieve cost reductions or margin improvements from ZBB. And while 34% of companies believe they’re using ZBB, only 20% are actually implementing it. To realize the full benefits of ZBB, treat ZBB as a year-round cost optimization approach, not a one-off budgeting exercise. 

Download our research to maximize returns from ZBB:

  • Create shared cost ownership
  • Focus on higher-impact budget trade-offs, not granular budget line items
  • Emphasize ZBB as value-adding to the business