Client Story

Building a scalable PLG model to boost growth and profitability

Discover how Dataddo achieved accelerated growth by harnessing Gartner insights and implementing a powerful PLG strategy, resulting in a 150% increase in acquisition volume and a 400% ROI on customer lifetime value.

Mission-critical priority

Dataddo sought insights to support their PLG strategy and refine product pricing and messaging for new segments.

How Gartner helped

Gartner insights helped validate Dataddo's PLG strategy, accelerate marketing efforts and enable niche user segments with optimized messaging and pricing.

Business impact

New product split and pricing boosted acquisition by 150%, improved ROI with break even in six months compared to one year industry average, and 400% return on customer lifetime value.



Software Technology







Related client stories

Drive stronger performance on your mission-critical priorities.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.