In today’s dynamic market, technology marketers are expected to develop marketing teams and strategies that not only communicate at the right time to active in-market buyers but also contribute to the revenue growth of the business.
Tech marketing teams will need to be agile, adaptable, efficient, and performance-focused while continuing to anticipate and address market forces.
As tech marketers prepare their programs to address potential market situations that could impact their organizational growth, they should seek to understand how their peers are evolving, investing in, and executing on marketing strategies.
This infographic draws upon insights from the 2022 Gartner Technology Marketing Benchmarks Survey. Tech marketers should leverage these insights to optimize their technology marketing strategies.