Gartner Research

Do tech marketers know how to reach their buyers?

Improve the effectiveness of demand generation programs

Analyst: Alan Antin

The 2021 Gartner Technology Marketing Benchmarks Survey shows that high-performing technology marketers leverage a diverse mix of marketing channels, calls to action (CTAs) and content types. To optimize conversion rates across the marketing funnel and sales pipeline, tech marketers must utilize more carefully targeted CTAs, content and marketing channels in demand generation programs.

Technology product marketers must capture the questions buyers need answered as part of buyer personas and apply them to a messaging and content strategy that inspires engagement and action. Product marketers should leverage insights from the benchmarks research to improve the effectiveness of their demand generation efforts.

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