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Gartner Glossary
Master Data Management (MDM)
Master data management (MDM) is a technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, semantic consistency and accountability of the enterprise’s official shared master data assets. Master data is the consistent and uniform set of identifiers and extended attributes that describes the core entities of the enterprise including customers, prospects, citizens, suppliers, sites, hierarchies and chart of accounts.
Achieve your digital business ambition with the Gartner Data Governance Roadmap.
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Join the world's most important gathering of data and analytics executives along with Gartner experts to share valuable insights on technology, business, and more.
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