As companies plan for a post-COVID-19 reality, many strategists are reflecting on the tough choices made in the past few months and looking for a way forward. Nearly 3/4th of companies have worked to reprioritize, shrink, and delay long-term investments and initiatives to create greater flexibility in the short-term.
The structure of these growth projects, however, puts long-term success at risk. Without significant adjustment to the design of long-term initiatives, the average $10 billion company can expect to lose out on up to $100 million in annual revenue compared to best-in-class firms.
There’s a better way to encourage sustainable funding. This article shares how to:
- Design cost-effective long-term initiatives
- Eliminate conflicts between initiatives and the core business
- Improve the sequencing of those initiatives to reduce resource conflicts