Gartner helped a consumer electronics company’s marketing team prove its value to the CEO and get a 5% budget increase.
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Client Story
Communicating Marketing’s Value to the Business
Mission-critical priority
Maintain the global marketing budget and demonstrate why a 10% cut would be detrimental to the business impact.
How Gartner helped
Provided expert insight and tools to benchmark spending against peers, showcase efficiencies and create a strategy for the next year.
Business impact
Demonstrated how marketing impacts business growth, to achieve buy-in from the CEO and a 5% budget increase.
Industry
Consumer Electronics
Revenue
$3.8 Billion
Employees
8,000+
