Client Story

Communicating Marketing’s Value to the Business

Gartner helped a consumer electronics company’s marketing team prove its value to the CEO and get a 5% budget increase.

Mission-critical priority

Maintain the global marketing budget and demonstrate why a 10% cut would be detrimental to the business impact.

How Gartner helped

Provided expert insight and tools to benchmark spending against peers, showcase efficiencies and create a strategy for the next year.

Business impact

Demonstrated how marketing impacts business growth, to achieve buy-in from the CEO and a 5% budget increase.

Industry

Industry

Consumer Electronics


Revenue

Revenue

$3.8 Billion


Employees

Employees

8,000+

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