Privacy concerns and data-driven marketing have erupted in lockstep over recent years. Before the EU’s General Data Protection Regulation (GDPR) went into effect, you’d have been hard-pressed to visit a U.S. website that had a cookie tracking opt-in banner. Now that GDPR is in effect, opt-in and data policy banners are ubiquitous. At the dawn of 2019, new regulations and new opportunities exist for marketers to ensure an equitable and transparent value exchange with their audiences.
September 17, 2019
Marketers are under pressure to show concrete results from their marketing spend. Three techniques help quantify ROI and focus investment on top-performing channels.