Communications teams are bombarded by requests from business partners, so how do they prioritize their actions, especially given resource constraints? The answer may seem obvious — focus your time and effort on the organization’s strategic priorities — but too few communications teams have a functional strategic plan to guide them.
“Communications’ priorities should be reverse-engineered from the business goals,” says Iliyana Hadjistoyanova, Senior Principal, Research, at Gartner. “But only 12% of communications teams believe their strategic plans effectively support their organization’s top priorities.”
Communications teams can take five simple steps to translate corporate strategy and business priorities into action, enabling them to focus their time and resources on business partners’ most important outcomes and the work that the team is best able to support.