As John looked back on his first three months as new head of digital marketing at a leading hospitality brand, he felt the “honeymoon” went well. He engaged key stakeholders, aligned the digital team around his vision, and even managed to credit a successful early win to his team and build trust in the process. When a peer at another company asked John what factors made his entry into the new role successful, John answered with one word:
A successful agenda for the first 100 days, noted Ewan McIntyre, research director, Gartner for Marketing Leaders, should establish strong relationships with your peers and communicate a clear vision of the strengths, weaknesses and evolution plan for your team.
An effective 100-day onboarding plan contains five overlapping phases: Preparation, assessment, planning, acting and measuring. Great communication is integral in all phases and can greatly enhance your chances of success.