Buying a bottle of shampoo and taking a cross-country flight are two very different experiences, but the companies delivering products and services in these and other industries share a common desire and need to hire top talent that help grow the business.
Southwest Airlines uses a set of three companywide competencies (a warrior spirit, a servant’s heart and a fun-loving attitude) to guide recruiting across the entire firm. These competencies are nonnegotiable parts of the hiring process — every candidate needs to have them to come on board. The marketing team then uses behavioral interviewing techniques to assess a candidate’s fit with these three competencies.