Digital Performance benchmarking is a standard measurement that helps you understand how well your digital marketing is performing in its current state and identify areas of opportunity for competitive advantage. Gartner's proprietary Digital IQ Index channel benchmarks measure and rank the industry-agnostic performance of 1,100+ brands in each dimension of digital marketing: mobile, site, digital advertising, email, SEO, paid search and social media.

Digital performance benchmarks are used to compare your digital performance on different parameters against peers and position yourself to drive business goals. Digital performance benchmarks help an organization evaluate its digital marketing maturity to help justify investments and identify how brands rank amongst peers.

Digital performance benchmarks help marketers assess the performance of their digital campaigns against peers and competitors. Gartner's proprietary benchmarks, Digital IQ Index allow you to see view rankings by industry and channel.