Digital Performance Benchmarks

Use marketing benchmarks to maximize the impact of digital efforts.

Brands face more pressure to justify digital investment

Leading digital marketing leaders benchmark their brands’ digital performances over time and compare them with industry and best-in-class brands. This view of their brand health helps leaders prioritize digital investment according to their brands’ biggest digital marketing opportunities. Marketing leaders who leverage Gartner's digital benchmarking capabilities, win investment with a clear and measurable digital roadmap.

View this sample excerpt as an example of the Digital IQ Index that Gartner clients use to compare their brand’s performance on digital channels relative to competitors. 

Download a sample DIQ report

Digital IQ Index: Hospitals and Health Systems 2021

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    Gartner helped us shape a digital mindset among the leadership team. The industry reports and Digital IQ have helped us understand our performance in a fast-changing landscape and triggered new digital opportunities.

    VP, Marketing, Clarins

    How marketers can improve their performance with digital benchmarking

    Access hundreds of data points detailing the sum of your brand's digital efforts across four dimensions and six distinct industry groups. Digital performance benchmarks help:

    • Measure brand health and brand investments
    • Elevate your digital mindset
    • Allocate digital spend
    • Inform your strategic objectives
    Genius brands over-index in digital marketing (search, email, advertising) relative to other aspects of digital

    Digital benchmark resources you can use

    Gartner for Marketers offers a wide range of digital benchmarking resources, such as the Gartner Digital IQ Index, which benchmarks over 1,100 brands across 6 industries to provide marketers with robust benchmarks to improve the performance of your digital marketing programs.

    How Top Brands Win With Digital Marketing Intelligence

    Leading marketers actively measure their digital performance across web, social media, mobile and digital relative to their competitors and challenger brands. Watch our on-demand webinar to learn how B2B and B2C brands can develop an effective digital marketing campaign to differentiate themselves and stand out among the competing brands.

    Conquesting Digital Strategies for Aiding Customer Research

    Have you ever wondered how to aid customer research and convert new customers? Download our research to learn how to build competitive ad buying strategies on Google to drive customer awareness and engagement and spark brand switching.

    What are the key elements of a successful digital marketing strategy?

    Digital marketing is a dynamic world but there are some keys to success that play an increasingly strategic role in achieving your digital marketing priorities and driving business growth. Leverage this free resource to discover the key elements and strategies that are bound to contribute to your brand’s digital marketing success.

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    FAQs related to digital performance benchmarks

    Digital Performance benchmarking is a standard measurement that helps you understand how well your digital marketing is performing in its current state and identify areas of opportunity for competitive advantage. Gartner's proprietary Digital IQ Index channel benchmarks measure and rank the industry-agnostic performance of 1,100+ brands in each dimension of digital marketing: mobile, site, digital advertising, email, SEO, paid search and social media.

    Digital performance benchmarks are used to compare your digital performance on different parameters against peers and position yourself to drive business goals. Digital performance benchmarks help an organization evaluate its digital marketing maturity to help justify investments and identify how brands rank amongst peers.


    Digital performance benchmarks help marketers assess the performance of their digital campaigns against peers and competitors. Gartner's proprietary benchmarks, Digital IQ Index allow you to see view rankings by industry and channel.

    Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.