Despite being a fundamental touchpoint, only 47% of marketing leaders cited email marketing as the most effective channel for driving sales conversion.
Rapid change in customer habits, increase in generic email campaigns, lack of personalization and less use of customer data have made brands struggle to drive conversion and email marketing ROI. Our email marketing benchmarks report serves as a critical starting point for marketing teams to capture a greater share of consumer attention while navigating these new and evolving challenges.
Use our email benchmarks report to get insights into email marketing benchmarks by industry and leading brands. You will also uncover:
- Email marketing metrics, best practices and trends
- How marketing leaders are leveraging customer data to improve personalization efforts
- Innovative email marketing strategy examples from best-in-class brands to improve email marketing strategy