Nearly 49% of marketers have a marketing operations leader in at least one team.
Marketing operations leaders are a growing presence on successful marketing teams. As the complexity of marketing increases and budgets tighten, marketing leaders are placing a greater emphasis on marketing operations.
Use our 4-step marketing operations framework to:
Identify and fix the biggest marketing operational loopholes
Frame marketing ops leaders’ current role’s scope and operational KPIs
Optimize operational martech to match the needs of your marketing organization