What are the keys to adopting an agile approach to marketing operations strategy?
Marketing operations leaders are turning to agile ways of working to shorten time to market and improve productivity across their operations, yet struggle to shift to fully agile ways of working and standardize business processes across the function.
Use the Gartner research report Uncertain Times Call for Agile Strategic Planning in Marketing to:
- Build an adaptable approach to strategic planning
- Create an agile marketing operations plan that withstand times of uncertainty
- Discover steps to integrate an agile methodology into your marketing strategy