Nearly 49% of marketers have a marketing operations leader in at least one team. To maximize the impact of marketing efforts, marketing operations leaders must frame the scope of their role and fix impediments to execution.
Use our 4 step marketing operations framework to enhance the effectiveness of marketing operations in your organization.
Marketing operations is a vast domain and includes a variety of activities. Operational processes for specific disciplines such as measurement/reporting, demand generation and sales enablement — are often inconsistent and siloed. This lack of consistency can lead to ineffective decision making and an inability to scale for growth, especially with globally distributed teams. To drive business outcomes, marketing leaders must build relevant marketing skills and identify the right mix of skills to cultivate, aligned with organizationwide strategic goals.
Gartner insights and advice help CMOs and marketing operations leaders to establish a discrete function with operational skills that enable efficient and scalable process excellence and marketing accountability.
CMOs and marketers aspire for greater agility, responsiveness and control but fight operational challenges. Use our research to learn how you can build an effective marketing strategy and marketing team structure that can drive customer engagement and retention.
The always-on marketing machine is a high fixed-cost operation that is more akin to a manufacturing facility than a campaign creation department. Learn how to effectively manage the always-on marketing machine.
Gartner research says 49% of marketers have a marketing operations leader in at least one team. Watch our complimentary webinar to discover how a marketing operations leader can help the marketing organization become more effective by productivity, flexibility, and increasing ROI, productivity.
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The global marketing team of a consumer electronics company, facing major budget cuts, needed to prove its value to the CEO. Find out how the client leveraged Gartner insights and expert research to not only prove the value of marketing, but also receive a 5% increase to the budget.
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