60% of marketing leaders report having centralized some or all of their marketing function
CMOs are looking to restructure their marketing organizations due to increased enterprise costs, budget cuts and challenging talent environment. As customer journeys become more complex, CMOs must recruit and develop new skill sets to support these journeys, while maintaining a culture of creativity and collaboration.
Get The Future of Marketing Organizations research if you want to:
- Determine an ideal marketing organization structure
- Discover short and long term actions you can take to build an effective marketing structure
- Evaluate the shift in responsibilities across the marketing function