Nearly 66% of marketing leaders report having centralized structures in their marketing organization
Marketing organizational design and operation is an ongoing challenge for marketing leaders. CMOs are evolving their marketing teams through increased centralization, functional alignment, and continued exploration of agile marketing practices.
Download this research and get actionable insights to:
- Determine an ideal marketing organization structure
- Compare the strategic plans for your marketing organization with your peers and competitors
- Evaluate the effectiveness of agile marketing principles over traditional project management approach