Marketing leadership must be rooted in the wider business strategy while providing an aspirational, forward-looking perspective. To bring all the elements of an innovative marketing strategy together, successful CMOs address both cultural and operational perspectives within the marketing organization.
Download our strategic planning guide to adapt your marketing strategy to a rapidly changing environment.
Marketing is undergoing a massive transformation with evolving and increasingly demanding customer needs and a tougher competitor landscape. To thrive and survive in this changing landscape, marketing leaders must proactively develop an effective marketing strategy plan aligned with enterprisewide objectives.
Download the Effective Marketing Strategic Plan to achieve your business goals.
Gartner insights, advice and tools help marketing leaders by providing guidance on the most important marketing strategy topics to drive successful marketing campaigns and achieve their marketing goals.
The Annual CMO Spend and Strategy Survey 2022 research provides detailed insight into marketing budget priorities, marketing strategy and martech investment trends to watch for, and marketing spend by channels and resources.
Want to differentiate your digital experiences from competitors? Watch this webinar to discover ways to measure brand health and strategies to engage your broader cross-functional teams in delivering a healthy brand.
Fast-changing events can upend marketing strategic plans, requiring rapid shifts and marketers are expected to react with speed and agility. Build an agile strategic plan that embraces a cycle of planning, evaluation, and continuous improvement in response to change.
Download the research to build an adaptive, agile marketing strategy.
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An organization’s success rests on its ability to maximize the return on investments in strategic planning. An efficient marketing strategy is one that is able to respond and adapt to opportunities and threats that emerge over the life of the plan. Also, the plans must drive action, creating a clear and unambiguous link between strategic goals and initiatives. Use Gartner's latest Strategic Plan for Marketing to put together your marketing strategic plan on a page
Today’s disrupted conditions make it important for strategic plans to be clear, measurable and easy to communicate. A concise marketing strategic plan should be put in place that goes well with the overall strategy and provide a clear roadmap to deliver on your marketing goals.
To successfully navigate the fast-changing events with global impact which can upend marketing efforts, CMOs and marketers are expected to react with an agile approach. Agile marketing strategy embraces a cycle of continuous planning, evaluation and refinement in response to change.
CMOs and Marketing Leaders must allocate their marketing budgets to focus on growth amid financial and geopolitical uncertainty. Use The State of Marketing Budget and Strategy 2022 as your essential guide to benchmark your marketing budget against peers and competitors and action on data, insights and predictions to lead you confidently into the future.
Connect with CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.
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