64% of consumers and B2B buyers report feeling overwhelmed by brand communications. Yet, digital marketing leaders continue to pump out more emails over time despite dwindling open rates.
Marketers need to design an email marketing strategy that shifts from increasing the volume of emails to enhancing the value of emails for consumers.
Download our Digital IQ: Email Marketing Benchmarks research to learn the key themes taking place across email marketing today, and ways you can adapt your strategy and campaigns for better results. You will:
- Uncover emerging trends & best-in-class examples in email marketing
- Learn key themes across email
- Discover ways to adapt your strategy and campaigns to drive business results