Digital IQ: Email Benchmarks

Email marketing trends and best practices to improve your email performance

Only 47% of marketing leaders cited email marketing as the most effective channel for driving sales conversion.

Email marketing is a fundamental touchpoint, but marketers lost their grip on email personalization amid the customer churn and rapidly changing habits of the pandemic. 

Use the Gartner Digital IQ: Email Benchmarks 2021 report as a critical starting point for marketing teams looking to capture a greater share of consumer attention while navigating these new and evolving challenges. You will gain insights into:

  • Email marketing best practices and trends for 2021 
  • How marketing leaders are leveraging customer data to improve personalization efforts
  • Innovative email marketing strategy examples from best-in-class brands to improve email marketing strategy

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Optimize your email marketing strategy to engage and convert audiences

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    About the Digital IQ: Email Marketing Benchmarks for 2021 Report

    Gartner’s Digital IQ: Email Marketing Benchmarks for 2021 serves as a critical starting point for marketing teams looking to capture a greater share of consumer attention while navigating new and evolving challenges. Our email benchmarks by industry measure and compare the email marketing performance of nearly 1,200 brands. Brands are scored and ranked alongside each other to uncover the top digital marketers across the following six industries: Consumer goods, Financial services, Healthcare, Manufacturing and natural resources, Retail, Travel and hospitality. Leverage our report to maximize your email marketing strategy for success.