Digital IQ: Email Marketing Benchmarks

Trends and best practices to achieve email marketing excellence

64% of consumers and B2B buyers report feeling overwhelmed by brand communications. Yet, digital marketing leaders continue to pump out more emails over time despite dwindling open rates.

Marketers need to design an email marketing strategy that shifts from increasing the volume of emails to enhancing the value of emails for consumers.

Download our Digital IQ: Email Marketing Benchmarks research to learn the key themes taking place across email marketing today, and ways you can adapt your strategy and campaigns for better results. You will:

  • Uncover emerging trends & best-in-class examples in email marketing 
  • Learn key themes across email
  • Discover ways to adapt your strategy and campaigns to drive business results

Download Email Marketing Benchmarking Report

Optimize your email marketing strategy to engage and convert audiences.

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    About the Digital IQ: Email Marketing Benchmarks Report

    The Gartner Digital IQ: Email Marketing Benchmarks for 2022 report serves as a critical starting point for marketing teams looking to capture a greater share of consumer attention by enhancing the value of branded emails. Our latest email benchmarking research benchmarks 1,227 B2C and B2B brands to learn the key themes taking place across email marketing today, and ways you can adapt your strategy and campaigns for better results. This includes providing a clear value exchange at email signup, giving customers agency over email frequency, prioritizing messaging relevance through personalization and balancing email campaign types. 

    Check out the Digital IQ: Email Benchmarking 2021 report to learn which trends from past years continue as we move into the new year.