Only 47% of marketing leaders cited email marketing as the most effective channel for driving sales conversion.
Email marketing is a fundamental touchpoint, but marketers lost their grip on email personalization amid the customer churn and rapidly changing habits of the pandemic.
Use the Gartner Digital IQ: Email Benchmarks 2021 report as a critical starting point for marketing teams looking to capture a greater share of consumer attention while navigating these new and evolving challenges. You will gain insights into:
- Email marketing best practices and trends for 2021
- How marketing leaders are leveraging customer data to improve personalization efforts
- Innovative email marketing strategy examples from best-in-class brands to improve email marketing strategy