Gartner Magic Quadrant

Choose the right marketing services and technology platforms to meet your goals

Source and compare the strengths, weaknesses, vision and performance of the full landscape of providers within a specific marketing technology space.

The Gartner Magic Quadrant™ uses a uniform set of evaluation criteria with results plotted in graphical form showing competitive positioning, making it easy to ascertain how well agencies and digital service providers are meeting their stated visions and performing against the Gartner market view.

How we address your top challenges

The Gartner Magic Quadrant is a first step toward understanding what agencies and digital service providers and their associated technology do. This tool helps you understand their strategic visions and roadmaps — and their ability to execute on your specific needs.

  • Discover the relative competitive positions of digital service and technology providers competing globally
  • Plot specific provider types, defined as Leaders, Visionaries, Niche Players and Challengers
  • Customize each quadrant to reflect individual business goals, needs and priorities
  • Contextualize the evaluation via the perspectives of key industry, region and company size

Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

Gartner is a trusted advisor and an objective resource for more than 15,000 organizations in 100+ countries.

Learn more about how we can help you achieve your mission-critical priorities.