Marketers Aspire for Agility and Control but Fight Operational Challenges
The Marketing Organization Survey 2019 research provides you with an inside view of your peers’ and competitor’s strategic plans for their marketing organization and helps you better understand the current approaches to organization design-structures, operating workstyles and capabilities. This study answers marketer’s most critical questions for building an effective marketing organization. Such as:
- Which capabilities are essential for marketers to drive customer engagement and loyalty?
- What is the right in-house to internal resource mix?
- How are marketers achieving their digital transformation enterprise growth goals in 2019 and beyond?
- Which agile techniques are marketers implementing to enable greater flexibility and responsiveness?