Marketers aspire for greater agility, responsiveness and control but fight operational challenges.
The Marketing Organizational Survey 2019 research provides marketing leaders with an inside view of their peers’ and competitors’ strategic plans for the marketing organization. This study dives deep into the current approaches to organization design-structures, marketing operations workstyles and capabilities while answering marketer’s most critical marketing organization questions, such as:
- Which capabilities are essential to ensure that my marketing strategy drives customer engagement and loyalty?
- What is the right in-house to internal resource mix for my marketing department?
- How are marketers achieving their digital transformation enterprise growth goals in 2019 and beyond?
- Which agile techniques are marketers implementing to enable greater flexibility and responsiveness?