In today’s fragmented marketplace, organizations are increasing digital investments in a variety of digital channels. Digital marketing leaders are now posed with a challenge to devise an effective digital strategy, and plan, execute and evaluate the impact of their marketing efforts. The key is to develop a digital marketing plan that adopts a coordinated multi-channel approach in order to maximize the impact of digital initiatives on customer behavior and make well-informed decisions with data-driven benchmarking.
As a new-to-role Digital Marketing Leader, creating an effective digital marketing strategy and, building, executing and measuring the performance of the digital marketing campaigns on different digital channels will be a critical factor to evaluate your success. Use Gartner’s expert advice and digital performance benchmarks research to develop a value-driven digital strategy and enhance the business impact of your digital initiatives on multiple digital channels.