In 2021, 4 out of the top 5 digital marketing objectives relate directly to the goal of new customer acquisition.
Leadership, customers and technology have now taken center stage for digital marketing. Therefore, it's imperative to know the strategic and operational shifts that CMOs and marketing leaders can use to benchmark their function and future.
Download this eBook to get insight into the digital marketing strategies, priorities and tactics of CMOs and digital marketing leaders including:
- Balancing customer acquisition and retention
- Investing in emerging martech to drive personalization
- Improving digital marketing channel effectiveness
- Measuring the impact of digital on strategic marketing objectives