Marketing organizations with a marketing operations leader tilts more to full centralization
Marketing ops leaders have long been exploring how to realize greater value and scale from their marketing organizations. Organizational structure can play a role in the ultimate effectiveness of an organization, but changes should be complemented with related operational improvements.
Download this research and get actionable insights to:
- Optimize your organizational structure and operating model
- Transform your existing project management approach using agile marketing practices
- Build a more scalable, flexible and resilient marketing organization