Did you know that there are four main methods to measure marketing's impact?
Marketing ops and analytics leaders have long been exploring how to track data properly and utilize reports that help them strategise better and deliver sales and revenue. To articular the full picture of your marketing efforts, it's important to leverage advance marketing analytics methods and technologies.
Our research will help marketing leaders responsible for data and analytics to develop an integrated approach to marketing measurement with four methods for maximum impact.
Leverage this research to:
- Learn four methods to measure the impact of marketing
- Pursue an integrated approach to marketing measurement
- Discover actionable Gartner recommendations to succeed in your role as a marketing operations and analytics leader