As the complexity of the marketing environment grows, the need for well-defined marketing operations capabilities, processes and resources becomes essential. Untimely response to such changes can set up marketing teams for failure. Winning marketing organization and operations leaders focus on optimizing capabilities, processes, and structures aligned with enterprise-wide strategic plans to enhance performance and maximize business value.
Your success as a new-to-role Marketing Organization and Operations leader will depend on your ability to establish a solid team foundation and align the marketing organization and its operations, talent, partners and capabilities to the organization-wide strategic goals. Use Gartner advice, and its wide range of supporting resources, to develop an effective marketing strategy and deliver the required business outcomes and achieve success in your new role.