Become a World-Class CMO

Strategic insights for CMOs and Marketing Executives to drive business growth.

Drive Growth as a World Class Chief Marketing Officer

As a new CMO, you are expected to be well organized, strategic and decisive — focused on business outcomes. Think of your first 100 days as the springboard from which you develop and execute your long-term vision. 

The guide provides a step-by-step framework to help you:

  • Prepare for your new CMO role
  • Assess your organizational structure, budget and needs
  • Plan your marketing strategy
  • Act on getting alignment and buy-in from stakeholders
  • Measure your impact

Download the checklist

Drive change and make an impact as a CMO

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    CMOs must establish marketing at the center of the business strategy to differentiate itself

    Benchmarking against your peers and competitors is an essential priority for the CMO when developing strategy and budget. But much deeper than budget allocation are strategic priorities, organization alignment and metrics for specialized programs, such as personalization, innovation and customer experience. These drivers of investment are important cross-functionally in indicating the success of marketing and how that sits in the broader enterprise.

    CMO strategic imperatives: marketing strategy development, marketing and business innovation acceleration, creating and managing disruption, marketing leadership and organizational effectiveness, and transformation and change management.
    Working with Gartner has been a tremendous experience. Being the new CMO of Time Inc., I was trying to bring in new strategies and innovation, along with exploring new revenue channels for the organization. Gartner equipped me with the best practices that other organizations were performing. Although there was a lack of resources in-house, Gartner was always available as a team and helped me make the right decisions in marketing new launches.

    Leslie Doty

    Former CMO, Time Inc.

    How to address top Chief Marketing Officer challenges

    Digital transformation, increased competition and changing economic times are triggering major shifts in thinking and practice. Gartner is here to guide you. We’ll help evolve your leadership by prioritizing strategic initiatives, providing robust benchmarks and tactical tools to help you make informed decisions, execute quickly and be a successful CMO 

    Kick-Start your Marketing Strategy

    70% of executives express low confidence in their ability to translate strategy into action. Often, strategic marketing plans don’t measure up or become to difficult to execute. Gartner provides you with hands-on tools, templates and guidance to build a successful strategic plan for marketing that promotes initiatives to drive enterprise productivity, innovation and growth. 

    Execute your CMO Leadership Vision

    Uncover the key issues affecting CMOs today and actions you must take to successfully stay ahead of disruption and address changes that threaten the future of your brand.  CMOs and marketing leaders can use Gartner's research to navigate uncertainty and accelerate business growth.

    Protect your Marketing Budget and Investments

    Marketing budgets are under intense scrutiny and susceptible to significant cuts.  Successful CMOs must get C-suite buy-in for critical investments and provide a clear and persuasive view of how marketing creates value.

    Questions about becoming a Gartner client?

    Gartner Marketing Symposium/Xpo™

    Connect with the leading CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.

    Gartner is a trusted advisor and an objective resource for more than 14,000 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.