As a new CMO, you are expected to be well organized, strategic and decisive — focused on business outcomes. Think of your first 100 days as the springboard from which you develop and execute your long-term vision.
The guide provides a step-by-step framework to help you:
- Prepare for your new CMO role
- Assess your organizational structure, budget and needs
- Plan your marketing strategy
- Act on getting alignment and buy-in from stakeholders
- Measure your impact