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SYDNEY, Australia, July 5, 2016

Demand for Enterprise Mobile Apps in Australia is Strong, but Fatigue is Setting In

Ahead of the Gartner Application Architecture, Integration and Development Summit in Sydney later this month, we asked Adrian Leow, principal research analyst at Gartner, about the latest enterprise mobile app trends and developments in Australia this year.

1.    What are the latest enterprise mobile app trends and challenges in Australia in 2016?

Demand for mobile apps remains strong, but we’re seeing signs of app fatigue setting in. It’s hardly surprising with more than 1.5 million apps in Google’s Play Store and 1.4 million in Apple’s App Store. The original saying of “There’s an app for that!” is now realistically “There’s a thousand apps for that one thing!” It’s making it very difficult to find apps of interest or use. 

This is impacting enterprise app development as consumerization creeps in. It’s getting harder to make an enterprise app stand out from the noise, not to mention convincing users and employees to download a new app your company has created.

As a result, user experience (UX) is growing in importance, rather than functional utility alone, in driving mobile value. Capabilities must motivate usage based on the UX, otherwise users will be quick to abandon a mobile capability with a poor UX and return to what they already know — the PC application they’ve used for years, or worse, better designed apps outside your organizational control.

Given mobile is such an important part of many digital business strategies, this is a real challenge for organizations. Mobile is in the top three technology priorities for discretionary spending by CIOs in Australia in 2016, moving up from sixth place in 2015, according to Gartner’s annual CIO survey.

2.    How are enterprises in Australia tackling mobile app development in 2016?

On average, organizations have at best released about 10 or so apps in the last few years, which is ridiculously low considering the productivity gains around mobilizing the workforce. This is an indication of the nascent state of mobility in most organizations. Many are questioning how to start app development in terms of tools, vendors, architectures or platforms, let alone being able to scale up to releasing 100 apps or more. 

The majority of businesses are focused on custom mobile app development, rather than customizing configurable apps or building from off-the-shelf templates. Given most development teams use custom development for all of their apps, extending this to mobile is a natural behavior. Additionally, many off-the-shelf mobile apps still require significant development activity to integrate the back-end databases and applications into the mobile app front ends.

3.    What are some new and innovative approaches to mobile app development that businesses should watch out for?

A bimodal approach is imperative for scaling up enterprise mobile app development efficiently and cost effectively. This means managing two separate, coherent modes of IT delivery – one focused on stability and the other on innovation, speed and agility. It’s the most important aspect to help you scale up app development at speed, while maintaining quality and accuracy. 

The mobile analytics feedback loop is also a must. The session length of an enterprise app usually ranges from 20 seconds up to only a minute and a quarter – so it’s important the app is very economical, targeted and business function specific. If there are things that people aren’t using, you want to get rid of those functions and replace with something that will potentially be used. It’s an iterative process where continuous user feedback loop feeds improvements back to developers.

Enterprises need to treat mobile apps as products and not projects. Projects are something that you do and then it’s finished once delivered. Mobile apps on the other hand are developed, then nurtured and improved. They change and evolve over time.

4.    What are organizations with successful mobile strategies doing right?

Nearly every company with successful mobile strategies have a Mobile Centre of Excellence (MCoE) – a working group of individuals made up of representatives from business units within an organization with IT acting as a co-facilitator and participant of the group. Almost universally, the MCoE is charged with setting standards and practices for app development and deployment. 

5.    What opportunities do wearables present for enterprise mobility?

Wearable devices offer a wide range of new opportunities to engage customers and employees, and will create innovative experiences and digital business offerings. Devices such as smartwatches, smart jewellery or new forms of displays (i.e. smart glasses), provide many discreet ways to notify users without the inconvenience of removing a smartphone from a bag or pocket, such as brief messages, service alerts, non-text alerts or navigation directions. 

Many wearables will support some form of information entry. Although text input using a smartwatch has been demonstrated, it's not very convenient. So for most organizations, the immediate opportunity involving wearables will be for microinteractions that take a second or two. These will be attractive because they're fast and convenient, such as speech input on those wearables that include a microphone.

We’re starting to see the rise of employee-facing applications, such as multi-factor authentication. A wearable device can act as a proximity token for authentication, whereby an app can be designed to run only if it's within a metre or two of the token, or a PC may automatically lock itself when a user moves away from it. 

Wearables can also be deployed to improve worker effectiveness and safety. Wearable cameras, fall detectors, EEG monitors, headsets and location trackers will be integrated into mobile Internet of Things solutions, enabling new insights from workplace analytics.

Mr. Leow and other Gartner analysts will discuss the latest enterprise application trends at the Gartner Application Architecture, Integration and Development Summit in Sydney, 25-26 July 2016.

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