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STAMFORD, Conn., February 8, 2021

Gartner Says 10% of Workers Will Seek to Trick AI-Driven Tracking Systems by 2023

COVID-19 Drives Use of AI-Enabled Remote Worker Productivity Tracking Tools

Gartner, Inc. predicts that by 2023, more than one-in-ten workers will seek to trick artificial intelligence (AI) systems used to measure employee behavior and productivity. Such systems have seen a significant uptick in use in the wake of the COVID-19 pandemic. 

“Many businesses are making a permanent shift to full- or part-time remote work, which can be both costly and require cultural changes,” said Whit Andrews, distinguished research vice president at Gartner. “For management cultures that are accustomed to relying on direct observation of employee behavior, remote work strengthens the mandate to digitally monitor worker activity, in some cases via AI.

“Just as we’ve seen with every technology aimed at restricting its users, workers will quickly discover the gaps in AI-based surveillance strategies. They may do so for a variety of reasons, such as in the interest of lower workloads, better pay or simply spite. Some may even see tricking AI-based monitoring tools as more of a game to be won than disrespecting a metric that management has a right to know.”

Organizations are using AI-enabled systems to analyze worker behavior in the same way that AI is used to understand shoppers, customers and members of the public. These tools provide basic activity logging with alerts, or in more sophisticated versions, can attempt to detect positive actions or misbehavior through multivariable analysis.

Many employers use productivity monitoring systems despite a high percentage of workers finding such tools unappealing. Even prior to the pandemic, Gartner research showed that workers feared new technologies used to track and monitor work habits. As these tools become more prevalent, Gartner predicts that organizations will increasingly face workers who seek to evade and overwhelm them.

Workers may seek out gaps where metrics do not capture activity, accountability is unclear, or the AI can be fooled by generating false or confusing data. Such activities have already been observed in digital-first organizations; for example, ride-share drivers sometimes work for two different services simultaneously as a way of maximizing personal earnings.

“IT leaders who are considering deploying AI-enabled productivity monitoring tools should take a close look at the data sources, user experience design and the initial use case intended for these tools before investing,” said Mr. Andrews. “Determine whether the purpose and scope of data collection supports employees doing their best work. For those that do decide to invest, ensure that the technology is being implemented ethically by testing it against a key set of human-centric design principles.” 

Gartner clients can read more in “Predicts 2021: Digital Workplace Applications Evolve to Support Remote, “Force Multiplier” Staff.”

Gartner Digital Workplace Summit

Collaboration and embedded artificial intelligence (AI) technologies, and strategies will be further discussed at the Gartner Digital Workplace Summits 2021 taking place virtually April 26-27 in the Americas and June 14-15 in EMEA. Follow news and updates from the conferences on Twitter using #GartnerDWS.

About Gartner

Gartner, Inc. (NYSE: IT) is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We are a trusted advisor and an objective resource for more than 14,000 enterprises in more than 100 countries — across all major functions, in every industry and enterprise size.

To learn more about how we help decision makers fuel the future of business, visit gartner.com.

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