Press Release


STAMFORD, Conn. March 10, 2021

Gartner Says Tech Investors Will Prioritize Data Science and Artificial Intelligence Above “Gut Feel” for Investment Decisions By 2025

AI Is Transforming Investor Positioning for Technology Service Providers

By 2025, more than 75% of venture capital (VC) and early-stage investor executive reviews will be informed using artificial intelligence (AI) and data analytics, according to Gartner, Inc.

“Successful investors are purported to have a good “gut feel” — the ability to make sound financial decisions from mostly qualitative information alongside the quantitative data provided by the technology company,” said Patrick Stakenas, senior research director at Gartner. “However, this “impossible to quantify inner voice” grown from personal experience is decreasingly playing a role in investment decision making. The traditional pitch experience will significantly shift by 2025 and tech CEOs will need to face investors with AI-enabled models and simulations as traditional pitch decks and financials will be insufficient.”

Quantitative Analysis Will Shift Investing Strategy

Gartner predicts that by 2025, the AI- and data-science-equipped VC or PE investor will become commonplace. Increased advanced analytics capabilities are rapidly shifting the early-stage venture investing strategy away from gut feel and qualitative decision making to a more modern platform-based quantitative process. Information gathered from sources such as LinkedIn, PitchBook, Crunchbase and Owler, along with third-party data marketplaces, can be leveraged alongside diverse past and current investments. Technology service providers seeking investment should build an accurate digital presence by updating and correcting quantitative metrics on social media and business sites to ensure company information and financials are correct.

“This data is increasingly being used to build sophisticated models that can better determine the viability, strategy and potential outcome of an investment in a short amount of time. Questions such as when to invest, where to invest and how much to invest are becoming almost automated,” said Mr. Stakenas.

AI Will Help Determine If Leadership Teams Will Succeed or Fail

Current AI technology is already capable of providing insights into customer desires and predicting future behavior. Unique profiles can be built with little to no human input, which can be further developed via natural language processing AI that can determine qualities about an individual from real-time or audio recordings. While this technology is currently used primarily for marketing and sales purposes, by 2025, investment organizations will be leveraging it to determine which leadership teams are most likely to succeed.

“The personality traits and work patterns required for success will be quantified in the same manner that the product and its use in the market, market size and financial details are currently measured,” said Mr. Stakenas. “AI tools will be used to determine how likely a leadership team is to succeed based on employment history, field expertise and previous business success.”

Gartner clients can read more in “Tech Providers 2025: AI Is Transforming Investor Positioning for Tech CEOs.” This research is part of the “Tech Providers 2025 Special Report,” a collection of research to help technology service providers understand the long-term changes in their markets and the actions they need to take today to prepare.

Learn more about emerging trends, expected challenges and next steps for tech CEOS, CIOs and IT leaders in the free Gartner e-book “Top Priorities for IT: Leadership Vision for 2021.”

Gartner Tech Growth & Innovation Conference

Gartner analysts will provide additional analysis on how technology service providers can accelerate growth, drive product innovation and leverage emerging technologies at the Gartner Tech Growth & Innovation Conference 2021, taking place virtually July 20-21 in the Americas. Follow news and updates from the conference on Twitter using #GartnerTGI.

About the Gartner Information Technology Practice

The Gartner IT practice provides CIOs and IT leaders with the insights and tools to drive the organization through digital transformation to lead business growth. Additional information is available at Follow news and updates from the Gartner IT practice on Twitter and LinkedIn using #GartnerIT.


About Gartner

Gartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities. To learn more, visit