The Future of Customer Service Tech Lies in Orchestrating Seamless Customer Journeys
Customer service and support leaders generally saw more future value in technologies that help them understand their customers' multichannel service journeys.
Leaders named several advanced Voice of the Customer (VoC) analytics methods among the anticipated-most-valuable technologies in service across the next two years, such as predictive analytics (85% respondents indicate high future value), digital experience analytics (84%) and customer journey analytics (83%).
Digital channel capabilities — in particular, using chatbots and delivering service via live chat — are also anticipated to see significant increases in value over the next two years.
“Customer service and support leaders recognize that the future lies not in simply adding more channels, but in delivering a continuous multichannel experience supported by consistent knowledge content and smooth, nonrepetitive channel transitions,” said Villeneuve.
Virtual Customer Assistants and Chatbots Are Expected to Grow the Most in Value
Survey respondents also recognize the growing need for investment in virtual customer assistants (VCAs) and chatbots. Of all the technologies asked about in the survey, they held the largest increase between current and future value: Roughly three-fourths of leaders indicated that chatbots will be highly or very highly valuable to their organization in two years.
Concurrently, VoC analytics methods are expected to have the largest increase in anticipated deployment by the end of 2023. As customer service and support leaders look to move beyond surveys for capturing VoC, a majority are expected to deploy or pilot some kind of sentiment analysis (72%), customer journey analytics (68%) and digital experience analytics (65%) by the end of the year.
“This signals that customer service and support leaders see the value of tracking customer experience as they navigate digital and multiple channel offerings,” said Villeneuve.
“The technology landscape in service and support is constantly evolving – and we expect it will continue to do so, particularly with the recent advent of generative AI,” Villeneue said. “For now, leaders are continuing to find value in the technologies which have traditionally supported service and are looking towards these technological advancements to further mature the function.”
Gartner clients can read more in: “Technology Trends in Customer Service and Support 2023.”
About Gartner for Customer Service & Support Leaders
The customer service and support function is vital to maintaining customer loyalty and influencing brand perceptions. Gartner for Customer Service & Support Leaders provides indispensable insights, advice and tools needed to achieve service and support leaders’ mission-critical priorities, specifically improving the customer experience while managing costs; designing an optimal service channel strategy; measuring and reducing customer effort; and how to hire, develop and retain high-potential frontline talent.
Follow news and update from the Gartner Customer Service & Support Practice on Twitter and LinkedIn using #GartnerCSS. Members of the media can find additional information and insights in the Gartner Customer Service & Support Newsroom.