The marketing function must play a critical role in driving business growth, evolving its brand, content, communications and demand generation roots to spearhead a variety of new strategies, initiatives and programs. It must help its organization navigate uncertainty or disruption in a dynamic market, while skillfully applying the resources, programs and tools necessary to grow the business.
Product marketers must use an agile approach to allocate budget, organize the team, apply technology and measure performance to adapt to market conditions.
Complete the form to get your free copy.
