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Premium Research Apr 2024
... Generative AI will be used to differentiate data management products from now on. Product managers must use GenAI to improve augmented and self-service data management and enable retrieval-augmented generation, while alleviating concerns around security, data/model accuracy and cost. Overview Analysis ...

Analyst(s):   Sharat Menon
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Premium Research Apr 2024
... To be successful, ABM programs require a different go-to-market approach than traditional demand generation. Use this self-assessment tool to identify critical gaps to address in your existing ABM program using top practices for tech marketing teams. Gartner Research ...

Analyst(s):   Jenifer Silverstein
Research Apr 2024
... Access Research Already a Gartner client? I&O leaders responsible for the digital workplace are adopting new workplace technologies to improve employee productivity and the digital employee experience. Learn which technologies your peers consider the most impactful in 2024 that meet both these criteri ...

Analyst(s):   Ajeeta Malhotra
Premium Research Apr 2024
... Customers expect consistent pricing across all channels. Retail CIOs can use this research to understand why AI-driven, unified price optimization solutions are required for strategic pricing in unified retail commerce and to identify providers of solutions that manage short life cycle products. Over ...

Analyst(s):   Jonathan Kutner
Premium Research Apr 2024
... Applications are plagued with security vulnerabilities, putting organizations at risk of attack. Software engineers should adopt these five secure coding practices to strengthen application security on agile and DevOps teams. Overview Problem Statement The Gartner Approach The Guidance Framework Gartner ...

Analyst(s):   Johnny Walters
Premium Research Apr 2024
... Synthetic data, personalization, conversational AI, and AI agents are key generative AI capabilities that technology service providers should exploit in new products and services. Product managers should focus on simulating digital moments to help customers realize business value more quickly. Overvi ...

Analyst(s):   Tracy Tsai
Premium Research Apr 2024
... Technology marketers are under pressure to quantify marketing ROI for fuzzy impact or complex activities. This resource collection provides six key actions to help product marketers prove and communicate how marketing impacts business objectives. Analysis Research Highlights Gartner Recommended Reading ...

Analyst(s):   Ray Pun
Premium Research Apr 2024
... The enterprise high-tech industry is in transition. Product leaders expect growth related to AI with uneven growth in other areas. Product leader strategies focus on simplifying sales, refocusing AI strategies and managing for greater operational efficiency across the P&L. Overview Analysis Contributor ...

Analyst(s):   Mark McDonald
Research Apr 2024
... Access Research Already a Gartner client? 経済の減速にもかかわらず、デジタル・エクスペリエンス監視ツールは成長している。I&Oリーダーは、デジタル・エクスペリエンス監視ツールを用いて、エンドユーザーが直面しているテクノロジ・パフォーマンス面の課題を特定し、ビジネス目標をサポートするアプリケーションの性能を調整できる。 要約 戦略的プランニングの仮説事項 市場の定義 市場の概要 市場の方向性 市場の分析 代表的なベンダー 市場に関する推奨事項 推奨リサーチ 根拠 備考1:代表的なベンダーの選定 Gartner Research ...

Analyst(s):   Takeshi Ikeda
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