... As luxury retail brands navigate uncertainty, CMOs and their teams must protect their digital commerce and advertising investments to drive growth. Leverage this research to identify the digital trends transforming the luxury retail industry and assess their implications for future strategic planning ...
Analyst(s): Ipsa Jaiswal | Dipakshi Mehra | Brad Jashinsky | Kassi Socha | Matt Moorut
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... Leading luxury retail brands rely on digital marketing as a core component of their broader strategies, but the competitive landscape and best practices constantly change. CMOs can use this research to identify top performers and digital marketing best practices in their industry. Index Performance ...
Analyst(s): Dipakshi Mehra | Kassi Socha | Ipsa Jaiswal
... Access Insights Already a Gartner client? Apparel, specialty and luxury retailers are using UC POS platforms to connect customer engagement, inventory, fulfillment and store operations. As AI adoption expands, CIOs must evaluate vendors on their ability to turn retail intelligence into coordinated decisions ...
... Digital IQ Index July 2, 2018 Luxury China 2018 With China’s luxury market back to double-digit growth, and Chinese consumers expected to make up 40% of all luxury spending by 2024, whether or not brands are poised for success hinges on finding digital strategies that resonate with this crucial consumer ...
... 19, 2019 Luxury China: Streetwear Streetwear has taken the global fashion industry by storm as young luxury shoppers obsess over the most-hyped sneakers, t-shirts and hoodies. This is especially true for China’s digitally savvy millennial and Gen Z consumers. To adapt to this changing luxury landscape ...
... Report August 1, 2018 Luxury China: Gray Market With the growth of China’s luxury market, widening price gaps and enhanced digital sophistication, unauthorized distribution of luxury goods is a compounding problem. To stem the tide of the gray market, numerous high-profile luxury brands have recently ...
... Digital IQ Index November 25, 2019 Luxury Hotels US 2019 As Google strives to create a one-stop shop for travelers and Airbnb Experiences continues to grow in popularity, luxury hotel brands must adapt to users’ growing expectations for the full package when booking on their sites. Incorporating experiences ...
... Gartner Digital IQ Index April 12, 2021 Luxury 2021 Digital marketing leaders need to understand their brands’ performance across the digital ecosystem relative to competitors to maintain a competitive edge. Gartner’s research compares luxury brands across four online dimensions: site, path to purchase ...
... and resilience. Luxury leaders are demonstrating a focus on differentiating offering from retailers, aligning to omnichannel shopping behavior and embracing platform-native social content to connect with younger generations. The Digital IQ Index: Luxury US & Europe 2019 benchmarks luxury brands across ...