With China’s luxury market back to double-digit growth, and Chinese consumers expected to make up 40% of all luxury spending by 2024, whether or not brands are poised for success hinges on finding digital strategies that resonate with this crucial consumer group. This growth prompted a significant wave of e-commerce launches and experimentation across WeChat mini programs and omnichannel, DTC and e-tailer channels. Because of their rising purchasing power, luxury brands have been especially focused on reaching digital-native, millennial Chinese shoppers who embrace new types of fashion, engaging video content, online influencers and mobile platforms like Weibo, RED, WeChat and Douyin.
Digital IQ Index July 2, 2018
Luxury China 2018
Rankings
91 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Cartier
Genius
2
Bulgari
Gifted
2
Louis Vuitton
Gifted
4
Coach
Gifted
5
Gucci
Gifted
6
Burberry
Gifted
7
Montblanc
Gifted
8
Valentino
Gifted
9
Swarovski
Gifted
10
Chow Tai Fook
Gifted
10
Michael Kors
Gifted
12
Tiffany & Co.
Gifted
13
Fendi
Gifted
14
Bally
Gifted
14
Chanel
Gifted
14
17
18
18
18
21
22
23
23
25
25
27
28
29
30
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