Gartner for Marketers Research

Gartner L2 Digital IQ Index July 2, 2018

Luxury China 2018

With China’s luxury market back to double-digit growth, and Chinese consumers expected to make up 40% of all luxury spending by 2024, whether or not brands are poised for success hinges on finding digital strategies that resonate with this crucial consumer group. This growth prompted a significant wave of e-commerce launches and experimentation across WeChat mini programs and omnichannel, DTC and e-tailer channels. Because of their rising purchasing power, luxury brands have been especially focused on reaching digital-native, millennial Chinese shoppers who embrace new types of fashion, engaging video content, online influencers and mobile platforms like Weibo, RED, WeChat and Douyin.

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    Rankings

    91 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Cartier

    Genius

    2

    Bulgari

    Gifted

    2

    Louis Vuitton

    Gifted

    4

    Coach

    Gifted

    5

    Gucci

    Gifted

    6

    Burberry

    Gifted

    7

    Montblanc

    Gifted

    8

    Valentino

    Gifted

    9

    Swarovski

    Gifted

    10

    Chow Tai Fook

    Gifted

    10

    Michael Kors

    Gifted

    12

    Tiffany & Co.

    Gifted

    13

    Fendi

    Gifted

    14

    Bally

    Gifted

    14

    Chanel

    Gifted

    14

    Piaget

    Gifted

    17

    Dior

    Gifted

    18

    Chow Sang Sang

    Gifted

    18

    Jaeger-LeCoultre

    Gifted

    18

    Omega

    Gifted

    21

    Ermenegildo Zegna

    Average

    22

    Givenchy

    Average

    23

    Dolce & Gabbana

    Average

    23

    Longines

    Average

    25

    Prada

    Average

    25

    Tissot

    Average

    27

    Pandora

    Average

    28

    Calvin Klein

    Average

    29

    Officine Panerai

    Average

    30

    Van Cleef & Arpels

    Average

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