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Digital IQ Index January 30, 2020

Luxury US & Europe 2019: Fashion

The rising importance of controlling distribution within the luxury sector is highlighted by increasing focus on lower-funnel digital investments. However, global economic uncertainty complicates future growth, and correctly prioritizing initiatives will be critical in determining which brands are poised for growth and resilience. Luxury leaders are demonstrating a focus on differentiating offering from retailers, aligning to omnichannel shopping behavior and embracing platform-native social content to connect with younger generations.

The Digital IQ Index: Luxury US & Europe 2019 benchmarks luxury brands across the fashion and watches & jewelry sectors. This page provides a ranking of analyzed fashion brands. Please visit this page for a digital breakdown of indexed watch & jewelry brands.

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