Gartner for Marketers Research

Digital IQ Index January 30, 2020

Luxury US & Europe 2019: Fashion

The rising importance of controlling distribution within the luxury sector is highlighted by increasing focus on lower-funnel digital investments. However, global economic uncertainty complicates future growth, and correctly prioritizing initiatives will be critical in determining which brands are poised for growth and resilience. Luxury leaders are demonstrating a focus on differentiating offering from retailers, aligning to omnichannel shopping behavior and embracing platform-native social content to connect with younger generations.

The Digital IQ Index: Luxury US & Europe 2019 benchmarks luxury brands across the fashion and watches & jewelry sectors. This page provides a ranking of analyzed fashion brands. Please visit this page for a digital breakdown of indexed watch & jewelry brands.

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    Rankings

    58 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Gucci

    Genius

    2

    Louis Vuitton

    Genius

    3

    Michael Kors

    Gifted

    4

    Ralph Lauren

    Gifted

    5

    Burberry

    Gifted

    6

    Tommy Hilfiger

    Gifted

    7

    Calvin Klein

    Gifted

    8

    Fendi

    Gifted

    8

    Jimmy Choo

    Gifted

    8

    Versace

    Gifted

    11

    Chanel

    Gifted

    11

    Prada

    Gifted

    13

    Balenciaga

    Gifted

    13

    Hugo Boss

    Gifted

    13

    Valentino

    Gifted

    16

    Dolce & Gabbana

    Gifted

    16

    Kate Spade

    Gifted

    18

    Coach

    Gifted

    19

    Saint Laurent

    Gifted

    20

    Moncler

    Gifted

    21

    Dior

    Gifted

    21

    Tory Burch

    Gifted

    23

    Givenchy

    Gifted

    24

    Christian Louboutin

    Gifted

    24

    Giorgio Armani

    Gifted

    26

    Loewe

    Average

    27

    Stuart Weitzman

    Average

    28

    Alexander McQueen

    Average

    28

    Salvatore Ferragamo

    Average

    28

    Sandro Paris

    Average

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