The rising importance of controlling distribution within the luxury sector is highlighted by increasing focus on lower-funnel digital investments. However, global economic uncertainty complicates future growth, and correctly prioritizing initiatives will be critical in determining which brands are poised for growth and resilience. Luxury leaders are demonstrating a focus on differentiating offering from retailers, aligning to omnichannel shopping behavior and embracing platform-native social content to connect with younger generations.
The Digital IQ Index: Luxury US & Europe 2019 benchmarks luxury brands across the fashion and watches & jewelry sectors. This page provides a ranking of analyzed fashion brands. Please visit this page for a digital breakdown of indexed watch & jewelry brands.
Digital IQ Index January 30, 2020
Luxury US & Europe 2019: Fashion
Rankings
59 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Gucci
Genius
2
Louis Vuitton
Genius
3
Michael Kors
Gifted
4
Ralph Lauren
Gifted
5
Burberry
Gifted
6
Tommy Hilfiger
Gifted
7
Calvin Klein
Gifted
8
Jimmy Choo
Gifted
9
Chanel
Gifted
9
Fendi
Gifted
9
Versace
Gifted
12
Prada
Gifted
13
Balenciaga
Gifted
13
Hugo Boss
Gifted
13
Valentino
Gifted
16
17
18
18
20
21
22
23
24
25
25
27
27
27
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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