... Digital transformation is an ongoing journey for many firms, but AI is disrupting even these transformations, and will continue to do so. CIOs and executive leaders can use this presentation to prepare their organizations for the approaching era of autonomous business. Overview Gartner Recommended Reading ...
Analyst(s): Don Scheibenreif | David Furlonger | Kristin Moyer
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... Search marketing dominates CMO budgets, yet consumers are increasingly using other platforms during their buying journey. Digital marketing leaders can use this research to learn from top brands how to adopt an agile approach to strategic optimization of SEO and search advertising. Introduction Analysis ...
... Digital marketplaces allow stakeholders to purchase IT solutions quickly. This session will enable sourcing, procurement and vendor management leaders to guide their stakeholders in evaluating and engaging with providers as the session provides elements and pitfalls of these marketplaces. Session Description ...
... Home care and OTC digital marketers must appeal to skeptical, cost-conscious consumers by demonstrating brand transparency, offering personalized experiences and targeting audiences with relevant ads. CMOs can use this research to stay informed about industry and consumer trends for planning. Introduction ...
... exploring product management, but not knowing how to start and organize their resources can be challenging. CIOs should leverage these examples of digital product management in MSEs to structure their product teams and plan the transition. When to Use Gartner Recommended Reading Gartner Research ...
... Client Story How Infineum Digitalizes Supply Chain Learn how Carlo Rovea, Global Supply Chain and Procurement Director at Infineum, leveraged Gartner expertise to increase operational maturity, benchmark investment strategies and build supply chain sustainability. Related Gartner resources Gartner for ...
... This research provides an inside look at the Digital IQ Index performance of 130 Pharma Rx brands by dimension, class and category (e.g., oncology, migraine, metabolic, etc.). Pharma CMOs can use this research to surface insights on their peers’ winning strategies. Index Performance Analysis Gartner ...
Analyst(s): Chris Beland | Anirudh Bhardwaj | Ipsa Jaiswal
... research to integrate GenAI into their operations, equipping their teams with essential skills and strategies to enhance productivity and streamline digital workplace operations. Overview Introduction Impacts and Recommendations Gartner Recommended Reading Gartner Research ...
Analyst(s): Stuart Downes | Sunil Kumar | Tom Cipolla | Stephen Kleynhans
... Access Research Already a Gartner client? Just stopping by? Digital sales room vendors offer a varying set of features and capabilities, making it difficult for sales operations leaders to choose the right one for their organization and particular needs. Use this tool to identify the vendor that offers ...