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... niche-y, but engaged audience according to Gartner’s Digital IQ Index: Food & Beverages, where the brand boasts a Gifted spot. Adding a glob of gamification to your digital marketing playbook could prove successful, especially as consumers continue to crave unique distractions during the pandemic. ...
... < Back to ThinkCast Gartner ThinkCast Hosted by: Heather Pemberton Levy and Kasey Panetta Gartner ThinkCast puts you at the intersection of business and technology with insights from the top experts on how to build a more successful organization, team and career in the digital era. Join us to get you ...
... Daily Insights Bareminerals invited consumers on a virtual seaside escape with brand ambassador Hailey Bieber for its latest campaign celebrating its new liquid mineral foundation and matching concealer this week. As brands of all backgrounds continue to search for digital alternatives to the real w ...
... refreshing content on social media platforms. The musical move reflects the growing popularity of dance-based video and gamification that has dominated the pandemic, partly due to TikTok, which began as a dance app itself. As consumers continue to search for more ways to move, ...
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Jan 21, 2020
... driving force behind gamification’s revival.” [swg_ad]FleetCarma uses gamification in its SmartCharge program ...
May 18, 2020
... essential-only orders, gamification may be an answer. People are familiar with gamification principles used ...
Sep 29, 2019
... through training, development, taking advantage of gamification and alternative means to upskilling their function ...
... The Easter egg hunt contains elements of both tradition and technology in a way that is accessible and engaging for consumers. It taps into the gamification trend that has taken shape during the pandemic and invites families to indulge in nostalgic treats and time-honored traditions, despite the circumstances ...
... Daily Insights Reese’s Peanut Butter Cups treats its Twitter followers to a series of “salty conversations” that celebrate March Madness and its saltiest and sweetest product yet. In a new digital effort to engage with its 338.8K Twitter followers, Reese’s serves up some salty and sweet smack talk t ...

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Apr 2020
... enabling movement will be needed. Enterprise architecture and technology innovation leaders can use gamification to change individual behaviors, flattening the curve; however, solutions should align with gamification principles. Overview Strategic Planning Assumption(s) Introduction Analysis Gartner Recommended ...

Analyst(s):   Brian Burke
... touchpoints. In July, Burberry opened its Shenzhen flagship store in partnership with Tencent, enhancing the offline experience with scannable QR codes, gamification, and social currency via Mini Program. It offers a sophisticated Mini Program ecosystem with strong customer service and omnichannel functionality ...
... Gartner Glossary Gamification is the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals. It is important to distinguish gamification from video games and loyalty programs, as gamification uses techniques from behavioral science to “nudge” people ...

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Dec 2019
... data collection and poor market traction. Gamification can overcome these obstacles by boosting user engagement. Key Challenges Introduction Analysis Determine the Most Effective Way to Apply Gamification Challenge Obstacles Rewards Game Rules Use Gamification to Accelerate Data Crowdsourcing Connected ...

Analyst(s):   Pedro Pacheco   |   Brian Burke

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Mar 2020
... Gartner Research Used appropriately, gamification motivates learners, driving greater participation and engagement in corporate learning programs. Application leaders should address low rates of learner adoption and participation by embedding gamification in select use cases and learning assets. Overview ...

Analyst(s):   Jeff Freyermuth
... of the vehicle, including opening the doors and the trunk, and looking inside the vehicle. To fully immerse viewers in the vehicle, Lexus added a gamification feature that allows users to “drive” the car. The feature helps users virtually drive the sedan like they would a remote control toy car. Lexus ...
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Nov 2011
... Gartner Research Gamification is an emerging business trend that increases associate engagement levels, and can modify behaviors. By applying the concepts of gamification, the IT service desk can improve training effectiveness and productivity, in the name of business fun. Overview Analysis Modifying ...

Analyst(s):   Jarod Greene

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Oct 2011
... Gartner Research Most attempts at gamification are missing key elements to sustain engagement. Gamification must focus on motivation, momentum and meaning to inspire sustainable engagement. Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions ...

Analyst(s):   Brian Burke

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Apr 2014
... Gartner Research Gamification is often loosely defined, leading to market confusion, inflated expectations and implementation failures. Gamification is distinguished by its digital engagement model and the focus on motivating players to achieve their goals. Key Challenges Introduction Analysis Recognize ...

Analyst(s):   Brian Burke

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Apr 2013
... Gartner Research Gamification can be used to motivate people to change behaviors and make healthier choices. Business and IT managers in health services organizations should evaluate gamification to encourage engagement, improve health outcomes and achieve business objectives. Key Challenges Introduction ...

Analyst(s):   Brian Burke

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Feb 2013
... Gartner Research Gamification platforms can decrease project duration, costs and risks, while increasing efficacy and flexibility, and can enable project teams to enlist critical vendor design expertise. Gamification project leaders must carefully evaluate platforms and services to achieve business ...

Analyst(s):   Brian Burke   |   Brian Blau

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Jan 2013
... Gartner Research Gamification can be used to change behavior, engage in innovation and develop skills. Business and IT managers should combine the Gartner Business Model Innovation Framework with gamification to identify innovation opportunities. Key Challenges Introduction Analysis Understand the Opportunities ...

Analyst(s):   Brian Burke