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... burkebrian What’s the sweet spot for Gamification? Book reviews “Gamify is a book every CEO must read to gain an understanding of what the future holds with these exciting and powerful techniques.” Gabe Zichermann Founder and CEO, Dopamine and Gamification Co “A gamification game changer! Brian Burke has done ...
Research Nov 2012
... Document To purchase this document, you will need to register or sign in above Gamification is a tool to design behaviors, develop skills and enable innovation. Combined with other technologies and trends, gamification can cause major discontinuities in innovation, employee performance management, education ...

Analyst(s):   Brian Burke
Podcast June 09 2020
... < Back to ThinkCast Gartner ThinkCast Hosted by: Heather Pemberton Levy and Kasey Panetta Gartner ThinkCast puts you at the intersection of business and technology with insights from the top experts on how to build a more successful organization, team and career in the digital era. Join us to get you ...
Research Feb 2013
... In an effort to both improve engagement and drive to deeper insight, many researchers are experimenting with gamification—adding game elements to studies and research activities. Gamification can take many forms, from restructuring traditional survey questions to building complex game environments for ...

Analyst(s):   Market Insights and Analytics Research Team
Research Apr 2013
... Gartner Research Gamification can be used to motivate people to change behaviors and make healthier choices. Business and IT managers in health services organizations should evaluate gamification to encourage engagement, improve health outcomes and achieve business objectives. Key Challenges Introduction ...

Analyst(s):   Brian Burke
Research Feb 2013
... Gartner Research Gamification platforms can decrease project duration, costs and risks, while increasing efficacy and flexibility, and can enable project teams to enlist critical vendor design expertise. Gamification project leaders must carefully evaluate platforms and services to achieve business ...

Analyst(s):   Brian Burke   |   Brian Blau
Research Nov 2012
... Gartner Research Gamification is a powerful tool to engage employees, customers and the public to change behaviors, develop skills and drive innovation. As gamification moves from the leading edge to being widely deployed by more early adopters, now is the time to understand the trend and evaluate its ...

Analyst(s):   Brian Burke
Research Nov 2012
... Impacts Analysis What Is Gamification? How Is Gamification Relevant to HCM Solutions? Impacts and Recommendations Gamification enables organizations to engage with passive candidates more effectively in recruitment and to drive employee referral models Gamification can reduce the drudgery involved in HR ...

Analyst(s):   Thomas Otter
Research Nov 2011
... Gartner Research Gamification is an emerging business trend that increases associate engagement levels, and can modify behaviors. By applying the concepts of gamification, the IT service desk can improve training effectiveness and productivity, in the name of business fun. Overview Analysis Modifying ...

Analyst(s):   Jarod Greene
Research Apr 2014
... Gartner Research Gamification is often loosely defined, leading to market confusion, inflated expectations and implementation failures. Gamification is distinguished by its digital engagement model and the focus on motivating players to achieve their goals. Key Challenges Introduction Analysis Recognize ...

Analyst(s):   Brian Burke
Research Jan 2013
... Gartner Research Gamification can be used to change behavior, engage in innovation and develop skills. Business and IT managers should combine the Gartner Business Model Innovation Framework with gamification to identify innovation opportunities. Key Challenges Introduction Analysis Understand the Opportunities ...

Analyst(s):   Brian Burke
Research Oct 2011
... Gartner Research Most attempts at gamification are missing key elements to sustain engagement. Gamification must focus on motivation, momentum and meaning to inspire sustainable engagement. Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions ...

Analyst(s):   Brian Burke
Research Oct 2011
... Gartner Research Most attempts at gamification are missing key elements to sustain engagement. Gamification must focus on motivation, momentum and meaning to inspire sustainable engagement. Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions ...

Analyst(s):   Brian Burke
... Gamification is the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals. It is important to distinguish gamification from video games and loyalty programs, as gamification uses techniques from behavioral science to “nudge” people into achieving their ...
Insight January 21 2020
... so. Gamification uses game mechanics and experience design to digitally engage and motivate people to achieve their goals. When successfully designed, gamification apps enhance user engagement and drive customer acquisition and retention. Successful companies establish an effective gamification business ...
Premium Research Mar 2020
... Gartner Research Used appropriately, gamification motivates learners, driving greater participation and engagement in corporate learning programs. Application leaders should address low rates of learner adoption and participation by embedding gamification in select use cases and learning assets. Overview ...

Analyst(s):   Jeff Freyermuth
Research Aug 2012
... people's behavior. Gamification provides an opportunity to engage individuals, and to modify and reinforce individual behavior, increasing the likelihood of project success. Key Challenges Introduction Analysis Differentiate Between Simple Contests and Gamification Tie Gamification to ITSM Improvement ...

Analyst(s):   Jarod Greene
Research Nov 2012
... Recommendations Utilities are beginning to use gamification to drive participation in customer-facing programs, such as energy efficiency and demand response The Green Button standard for energy usage data access provides the developers of energy management games and gamification applications with an open platform ...

Analyst(s):   Simon Mingay   |   Chet Geschickter
Research Oct 2013
... Introduction Analysis Evaluate the Potential of Gamification in Support of the I&O Improvement Road Map Use Gamification and SMART Objectives to Visualize Progress Area of Improvement: People/Skills Area of Improvement: People/Training Area of Improvement: People/Training Area of Improvement: Process/Metrics ...

Analyst(s):   Jarod Greene   |   Colin Fletcher
Research Mar 2013
... online services is a challenge for many organizations. Organizations can leverage gamification to eliminate barriers and motivate customers to migrate to online services. Key Challenges Introduction Analysis Leverage Gamification to Educate and Motivate Customers to Shift to Online Services Case Study Recommended ...

Analyst(s):   Brian Burke
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Gamification

... Gamification is the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals. It is important to distinguish gamification from video games and loyalty programs, as gamification uses techniques from behavioral science to “nudge” people into achieving their ... Gartner Glossary

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