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Apr 2020
... enabling movement will be needed. Enterprise architecture and technology innovation leaders can use gamification to change individual behaviors, flattening the curve; however, solutions should align with gamification principles. Overview Strategic Planning Assumption(s) Introduction Analysis Gartner Recommended ...

Analyst(s):   Brian Burke

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Mar 2020
... Gartner Research Used appropriately, gamification motivates learners, driving greater participation and engagement in corporate learning programs. Application leaders should address low rates of learner adoption and participation by embedding gamification in select use cases and learning assets. Overview ...

Analyst(s):   Jeff Freyermuth

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Dec 2019
... data collection and poor market traction. Gamification can overcome these obstacles by boosting user engagement. Key Challenges Introduction Analysis Determine the Most Effective Way to Apply Gamification Challenge Obstacles Rewards Game Rules Use Gamification to Accelerate Data Crowdsourcing Connected ...

Analyst(s):   Pedro Pacheco   |   Brian Burke
... Gartner Glossary Gamification is the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals. It is important to distinguish gamification from video games and loyalty programs, as gamification uses techniques from behavioral science to “nudge” people ...
... < Back to ThinkCast Gartner ThinkCast Hosted by: Heather Pemberton Levy and Kasey Panetta Gartner ThinkCast puts you at the intersection of business and technology with insights from the top experts on how to build a more successful organization, team and career in the digital era. Join us to get you ...
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Jan 21, 2020
... driving force behind gamification’s revival.” [swg_ad]FleetCarma uses gamification in its SmartCharge program ...
May 18, 2020
... essential-only orders, gamification may be an answer. People are familiar with gamification principles used ...
Sep 29, 2019
... through training, development, taking advantage of gamification and alternative means to upskilling their function ...
... of the vehicle, including opening the doors and the trunk, and looking inside the vehicle. To fully immerse viewers in the vehicle, Lexus added a gamification feature that allows users to “drive” the car. The feature helps users virtually drive the sedan like they would a remote control toy car. Lexus ...

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Oct 2019
... to a more digitally engaged workforce, HR leaders are exploring means to effectively use gamification to attract, engage and develop talent. Our research highlights best practices of how HR leaders use gamification to drive critical business and talent outcomes. Overview Conclusion Recommended by the Authors ...

Analyst(s):   Human Resources Research Team

Apr 2020
... measures put people in control. Use Gamification to Change Behaviors Gamification has been proven to engage and motivate people to change behaviors. Just look at the millions of people that count their steps every day. In my book GAMIFY I detail how gamification has been used to help people to lose ...

Analyst(s):   Brian Burke

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Nov 2012
... Gartner Research Gamification is a tool to design behaviors, develop skills and enable innovation. Combined with other technologies and trends, gamification can cause major discontinuities in innovation, employee performance management, education, personal development and customer engagement. Key Challenges ...

Analyst(s):   Brian Burke

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Oct 2011
... Gartner Research Most attempts at gamification are missing key elements to sustain engagement. Gamification must focus on motivation, momentum and meaning to inspire sustainable engagement. Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions ...

Analyst(s):   Brian Burke

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Nov 2011
... Gartner Research Gamification is an emerging business trend that increases associate engagement levels, and can modify behaviors. By applying the concepts of gamification, the IT service desk can improve training effectiveness and productivity, in the name of business fun. Overview Analysis Modifying ...

Analyst(s):   Jarod Greene

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Jan 2013
... Gartner Research Gamification can be used to change behavior, engage in innovation and develop skills. Business and IT managers should combine the Gartner Business Model Innovation Framework with gamification to identify innovation opportunities. Key Challenges Introduction Analysis Understand the Opportunities ...

Analyst(s):   Brian Burke

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Feb 2013
... Gartner Research Gamification platforms can decrease project duration, costs and risks, while increasing efficacy and flexibility, and can enable project teams to enlist critical vendor design expertise. Gamification project leaders must carefully evaluate platforms and services to achieve business ...

Analyst(s):   Brian Burke   |   Brian Blau

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Apr 2013
... Gartner Research Gamification can be used to motivate people to change behaviors and make healthier choices. Business and IT managers in health services organizations should evaluate gamification to encourage engagement, improve health outcomes and achieve business objectives. Key Challenges Introduction ...

Analyst(s):   Brian Burke

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Apr 2014
... Gartner Research Gamification is often loosely defined, leading to market confusion, inflated expectations and implementation failures. Gamification is distinguished by its digital engagement model and the focus on motivating players to achieve their goals. Key Challenges Introduction Analysis Recognize ...

Analyst(s):   Brian Burke

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Oct 2011
... Gartner Research Most attempts at gamification are missing key elements to sustain engagement. Gamification must focus on motivation, momentum and meaning to inspire sustainable engagement. Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions ...

Analyst(s):   Brian Burke

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Nov 2012
... Impacts Analysis What Is Gamification? How Is Gamification Relevant to HCM Solutions? Impacts and Recommendations Gamification enables organizations to engage with passive candidates more effectively in recruitment and to drive employee referral models Gamification can reduce the drudgery involved in HR ...

Analyst(s):   Thomas Otter

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Nov 2012
... Gartner Research Gamification is a powerful tool to engage employees, customers and the public to change behaviors, develop skills and drive innovation. As gamification moves from the leading edge to being widely deployed by more early adopters, now is the time to understand the trend and evaluate its ...

Analyst(s):   Brian Burke

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Feb 2013
... In an effort to both improve engagement and drive to deeper insight, many researchers are experimenting with gamification—adding game elements to studies and research activities. Gamification can take many forms, from restructuring traditional survey questions to building complex game environments for ...

Analyst(s):   Market Insights and Analytics Research Team
... product development and gamification as the top two capabilities they have seen positive results from in the HR function. However, less than 30% of HR functions have adopted either. Learn more about how CHROs can successfully implement agile product development and gamification today for the future of ...