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Mar 2021
... Customer communities may struggle to achieve high levels of ongoing member participation. Product leaders should build and implement a rewards and gamification program that is valuable to members while also motivating specific behaviors to help increase customer adoption, advocacy or retention. Overview ...

Analyst(s):   Ray Pun

June 09 2020
... < Back to ThinkCast Gartner ThinkCast Hosted by: Heather Pemberton Levy and Kasey Panetta Gartner ThinkCast puts you at the intersection of business and technology with insights from the top experts on how to build a more successful organization, team and career in the digital era. Join us to get you ...

February 26 2021
... niche-y, but engaged audience according to Gartner’s Digital IQ Index: Food & Beverages, where the brand boasts a Gifted spot. Adding a glob of gamification to your digital marketing playbook could prove successful, especially as consumers continue to crave unique distractions during the pandemic. ...

March 04 2021
... Daily Insights Bareminerals invited consumers on a virtual seaside escape with brand ambassador Hailey Bieber for its latest campaign celebrating its new liquid mineral foundation and matching concealer this week. As brands of all backgrounds continue to search for digital alternatives to the real w ...

March 23 2021
... Daily Insights Reese’s Peanut Butter Cups treats its Twitter followers to a series of “salty conversations” that celebrate March Madness and its saltiest and sweetest product yet. In a new digital effort to engage with its 338.8K Twitter followers, Reese’s serves up some salty and sweet smack talk t ...
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January 21 2020
... a driving force behind gamification’s revival.” FleetCarma uses gamification in its SmartCharge program ...
May 18 2020
... essential-only orders, gamification may be an answer.  People are familiar with gamification principles used ...
October 19 2021
... hyper-tokenization  By 2026, non-fungible token gamification will propel an enterprise into the top 10 highest ...

March 10 2021
... The Easter egg hunt contains elements of both tradition and technology in a way that is accessible and engaging for consumers. It taps into the gamification trend that has taken shape during the pandemic and invites families to indulge in nostalgic treats and time-honored traditions, despite the circumstances ...

March 03 2021
... refreshing content on social media platforms. The musical move reflects the growing popularity of dance-based video and gamification that has dominated the pandemic, partly due to TikTok, which began as a dance app itself. As consumers continue to search for more ways to move, ...

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Nov 2012
... Document To purchase this document, you will need to register or sign in above Gamification is a tool to design behaviors, develop skills and enable innovation. Combined with other technologies and trends, gamification can cause major discontinuities in innovation, employee performance management, education ...

Analyst(s):   Brian Burke

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Feb 2013
... In an effort to both improve engagement and drive to deeper insight, many researchers are experimenting with gamification—adding game elements to studies and research activities. Gamification can take many forms, from restructuring traditional survey questions to building complex game environments for ...

Analyst(s):   Market Insights and Analytics Research Team

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Apr 2013
... Gartner Research Gamification can be used to motivate people to change behaviors and make healthier choices. Business and IT managers in health services organizations should evaluate gamification to encourage engagement, improve health outcomes and achieve business objectives. Key Challenges Introduction ...

Analyst(s):   Brian Burke

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Feb 2013
... Gartner Research Gamification platforms can decrease project duration, costs and risks, while increasing efficacy and flexibility, and can enable project teams to enlist critical vendor design expertise. Gamification project leaders must carefully evaluate platforms and services to achieve business ...

Analyst(s):   Brian Burke   |   Brian Blau

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Nov 2012
... Gartner Research Gamification is a powerful tool to engage employees, customers and the public to change behaviors, develop skills and drive innovation. As gamification moves from the leading edge to being widely deployed by more early adopters, now is the time to understand the trend and evaluate its ...

Analyst(s):   Brian Burke

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Nov 2012
... Impacts Analysis What Is Gamification? How Is Gamification Relevant to HCM Solutions? Impacts and Recommendations Gamification enables organizations to engage with passive candidates more effectively in recruitment and to drive employee referral models Gamification can reduce the drudgery involved in HR ...

Analyst(s):   Thomas Otter

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Nov 2011
... Gartner Research Gamification is an emerging business trend that increases associate engagement levels, and can modify behaviors. By applying the concepts of gamification, the IT service desk can improve training effectiveness and productivity, in the name of business fun. Overview Analysis Modifying ...

Analyst(s):   Jarod Greene

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Apr 2014
... Gartner Research Gamification is often loosely defined, leading to market confusion, inflated expectations and implementation failures. Gamification is distinguished by its digital engagement model and the focus on motivating players to achieve their goals. Key Challenges Introduction Analysis Recognize ...

Analyst(s):   Brian Burke

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Jan 2013
... Gartner Research Gamification can be used to change behavior, engage in innovation and develop skills. Business and IT managers should combine the Gartner Business Model Innovation Framework with gamification to identify innovation opportunities. Key Challenges Introduction Analysis Understand the Opportunities ...

Analyst(s):   Brian Burke

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Oct 2011
... Gartner Research Most attempts at gamification are missing key elements to sustain engagement. Gamification must focus on motivation, momentum and meaning to inspire sustainable engagement. Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions ...

Analyst(s):   Brian Burke

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Oct 2011
... Gartner Research Most attempts at gamification are missing key elements to sustain engagement. Gamification must focus on motivation, momentum and meaning to inspire sustainable engagement. Maverick research deliberately exposes unconventional thinking and may not agree with Gartner's official positions ...

Analyst(s):   Brian Burke

June 29 2020
... of the vehicle, including opening the doors and the trunk, and looking inside the vehicle. To fully immerse viewers in the vehicle, Lexus added a gamification feature that allows users to “drive” the car. The feature helps users virtually drive the sedan like they would a remote control toy car. Lexus ...

November 10 2020
... touchpoints. In July, Burberry opened its Shenzhen flagship store in partnership with Tencent, enhancing the offline experience with scannable QR codes, gamification, and social currency via Mini Program. It offers a sophisticated Mini Program ecosystem with strong customer service and omnichannel functionality ...