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Guide May 02 2023
... modernizing software architecture and technologies Modern software architecture and platforms deliver greater developer productivity and effectively enable software engineering teams to deliver greater resilience, scalability, security and automation. Technology disruptions present opportunities to scale ...
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Client Story December 06 2022
... Mission-critical priority The client was looking for smarter and faster ways to drive brand awareness and promote lead-generation efforts to support the sales pipeline. How Gartner helped Gartner resources and insights helped the client improve their lead-generation efforts and brand awareness campaigns. Leveraging ...
Webinar On-Demand
... 2025 Persistent economic uncertainty demands Tech CEOs look beyond a pure-play “grow at all costs” strategy. Tech CEOs need a precision marketing and sales approach to remain competitive, attract attention from investors and drive durable market growth. However, many Tech CEOs confuse efficient growth with ...

Analyst(s):   Patrick Stakenas   |   Peter Havart-Simkin   |   Eric Hunter   |   Tiffany Bloomsky   |   Bramh Gupta
Insight May 30 2025
... of scaling a business in today’s time. Why is digital commerce so important and powerful? Nowadays, digital commerce is much more than just a mere sales channel. Customers today research about a product or service online before they go to a physical store, creating an important place for brands to be ...
Article March 02 2026
... Domain-specific language models are optimized to apply AI to specific domains, such as verticals like banking or manufacturing, functions like marketing or sales, and tasks like marketing content creation or account health assessment. Unlike LLMs, they are trained on datasets specific to these domains, allowing ...
Blog Post January 24 2025
... pace and more challenging. The community has placed a #2 priority on commercial growth over the next six months. Sorting out how to increase sales, not just enable them, might be the nugget lying around the corner. Wade L. McDaniel VP Distinguished Advisor Gartner Supply Chain wade.mcdaniel@gartner.com ...
... 2018 Worldwide Sales of Smartphones Grew 2 Percent in Second Quarter 2018 In the second quarter of 2018, Huawei surpassed Apple to secure the No. 2 worldwide smartphone vendor position for the first time ever, according to Gartner, Inc. Apple moved into the No. 3 spot. Overall, sales of smartphones to ...
... br>Cloud Decisions What is Gartner Cloud Decisions? Cloud Decisions is a collection of tools for Gartner for Technical Professionals clients that enables IT practitioners and technical teams to make smarter and faster cloud vendor decisions. Leverage our research to choose the right provider and product ...
Research July 24 2023
... the annual CMO Spend Survey and highlights data, insights and key learnings for CMOs to balance efficient near-term execution with investments that enable them to build future-forward capabilities. Use this latest report to: Benchmark your marketing budget and investments against peers and competitors ...
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