Change the Perception of Marketing: From Cost Center to Profit Driver

According to Gartner’s 2024 CMO Spend Survey, 47% of respondents state that their marketing organization is perceived as a cost center at their company, not a profit center. At the same time, chief executive officers (CEOs) are hungry for growth – and marketing is expected to be a large player in driving that growth. Influencing and changing marketing’s perception across the organization is a high stakes activity, given that marketing budgets are low for a third year straight, but there are clear actions that chief marketing officers (CMOs) can take to bring together a holistic profit-driving story. Join this complimentary Gartner marketing webinar as a Gartner expert explores how CMOs can prove the value of marketing using measurement methodologies, strategies to drive operational efficiency and new approaches to communicating value stories. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals

• Advance your organization’s measurement capabilities to prove the impact of marketing 

• Improve the efficiency of marketing with marketing operations

• Communicate marketing’s value to cross-functional peers

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.