Press Release

Egham, UK, January 6, 2011 View All Press Releases

Gartner Says New Relationships Will Change Business Intelligence and Analytics

Analysts to Discuss the Future of BI at the Gartner Business Intelligence Summit 2011, January 31- February 1, in London and May 2-4, in Los Angeles

   Business intelligence (BI) and analytics leaders need to embrace four trends that are set to challenge traditional assumptions about these technology areas, according to Gartner, Inc.

“The market for BI and analytics is undergoing gradual evolution,” said Neil Chandler, research director at Gartner. “By 2014, the metamorphosis of BI from IT-owned and report-centric will be virtually complete for a large number of organizations. These organizations will change what types of BI and analytics they use. They will change how they procure them and where they procure them from, and they will modify how information feeds decision making. BI and analytics leaders should embrace the technology, market and management trends that will transform this field within a few years.”

As part of its Predicts 2011 body of research, Gartner has identified four key BI predictions to help organizations plan for 2011 and beyond:

1- By 2013, 33 percent of BI functionality will be consumed via handheld devices.

Current adoption rates and the broad availability of current-generation devices, paired with BI vendors’ development and marketing efforts, are promising to quickly generate a strong wave of mobile BI users. At first, mobile BI will largely consist of existing reports and dashboards ported to the mobile device but by 2012, Gartner predicts that organizations and vendors will develop mobile analytic applications for specific tasks or domains. Mobile BI will significantly expand the population of BI users to include a more mainstream audience and this opportunity will attract significant investment.  

Gartner advises organizations to work with the marketing department and product management to create customer-facing mobile BI applications, and with the supply chain group for supplier applications. They should recognize that users will want to use mobile devices to access corporate BI data. They also need to ensure that the current BI infrastructure supports these demands while promoting the use of tablets to improve the BI experience of the mobile workforce.

2- By 2014, 30 percent of analytic applications will use in-memory functions to add scale and computational speed. By 2014, 30 percent of analytic applications will use proactive, predictive and forecasting capabilities.

The growing use of sophisticated analytic functions will accelerate the growth of the performance management and analytic application market. Packaged applications will incorporate data and text mining, forecasting and regression, optimization, scoring and simulations using complex business rules and data modeling. As the speed of response and data volumes increase, organizations will look for columnar data repositories and in-memory online analytical processing (OLAP) that is faster and easier to architect.

Organizations should evaluate trade-offs between build and buy approaches to meet a diverse range of use cases and consider making integration a top selection criteria rather than creating a new information silo.

3- By 2014, 40 percent of spending on business analytics will go to system integrators, not software vendors.

Traditionally, organizations bought products almost exclusively from software companies and system integrators then helped the buyer to implement them. However, the growth of user-driven initiatives, external information sources and the integration of unstructured content make this traditional approach increasingly risky and potentially uncompetitive. Buyers can now evaluate solutions – for example marketing campaign effectiveness in financial services - as total packages and select a lead provider, often a service provider to deliver it.

Gartner recommends that organizations allow business users to participate in any decision to purchase a software-only or services/software solution. They need to broaden their evaluations to include service providers, and evaluate them based on industry expertise and best practice in addition to functions and architecture. Finally, they need to consider how solutions will tie into existing investments. 

4- By 2013, 15 percent of BI deployments will combine BI, collaboration and social software into decision-making environments.

Organizations are starting to piece together collaboration technology, social software and BI to create collaborative decision making environments. During the next 12 to 18 months, these efforts will continue to grow as organizations start to more proactively manage, capture and optimize decision processes and outcomes to improve performance beyond the decision inputs such as BI. Collaborative decision environments will drive investment in new BI and analytic applications, particularly those that link with collaboration and social networking functions. Gartner has already noticed that a number of vendors are beginning to address this challenge.

Gartner counsels organizations to find a senior executive to sponsor cultural change in support of fact-based, transparent decision making who understands the value of specific collaborative decision-making use cases to the organization. The value of collaborative decision making can then be demonstrated by focusing on departmental, line-of-business or process-specific decisions such as forecasting.

Additional information is available in the Gartner report “Predicts 2011: New Relationships Will Change BI and Analytics." The report is available on Gartner’s website at

About Gartner Business Intelligence Summit 2011
The Summit will provide Gartner’s latest insight on how to make BI in organizations meet the new needs of business after the recent economic shift. Business strategies, organizational structures and BI and performance management (PM) architectures are being 'reborn' to reflect changed priorities – helping organizations maximize the potential of these new opportunities by providing the insight that business leaders need.

For further information on the Gartner Business Intelligence Summit 2011 taking place on January 31- February 1 in London, please visit Follow news from the event on Twitter at and using #GartnerBI. Members of the media can register for this event by contacting Ben Tudor at

For further information on the Gartner Business Intelligence Summit 2011 taking place on May 2-4 in Los Angeles, please visit Members of the media can register for this event by contacting Christy Pettey at


About Gartner

Gartner, Inc. (NYSE: IT), is the world's leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities and build the successful organizations of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We're trusted as an objective resource and critical partner by more than 15,000 organizations in more than 100 countries—across all major functions, in every industry and enterprise size.

To learn more about how we help decision makers fuel the future of business, visit

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.