October 11, 2019
October 11, 2019
Contributor: Jill Beadle
Six steps help product managers move away from basic, ineffective productivity tools and toward software designed to accelerate product management processes.
There’s a problem with productivity. Product managers need to bring their products to market at the right time and in the right way. And they can do that if they have the right tools on hand — those designed to solve product management problems, make data-driven decisions and accelerate end-to-end product management processes.
Yet, 80% of product managers surveyed by Gartner say they rely on basic, and oftentimes ineffective, productivity tools to do their jobs. Very few reported using commercial software specifically built for their role. While the reasons vary — from lack of understanding of available options to lack of budget for adopting more suitable solutions — using the wrong productivity tools delays product time to market, affects product quality and hinders the overall effectiveness of product processes.
Take the time to understand and invest in the right product management tools for your organization. Start by assessing the current state of your product management processes and related tools. Then follow these six steps to ensure you have the right solution in place:
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Recommended resources for Gartner clients*:
Product Managers Lag Behind in Using Commercial Product Management Tools to Accelerate Processes by Clifton Gilley.
*Note that some documents may not be available to all Gartner clients.