How Retailers Can Compete With E-Commerce Giants

Contrary to popular belief, e-commerce is not the primary cause of retail store failures.

Retailers around the world fear large players with a significant e-commerce presence entering their market and the impact that could have on their business. There’s a widely held view that online shopping via the likes of Amazon and Alibaba is killing retail stores.

The reality is quite different, according to Miriam Burt, managing vice president at Gartner. “In fact, more retail stores opened than closed in 2017,” she says.

The real reason behind store failures is more likely to be poor leadership, economic conditions, reading market changes incorrectly or bad timing on execution of strategy, she says. Others fail because they try to ‘run before they can walk’ or lack clarity on the customer proposition.

“More importantly, we see many retailers that are simply not optimizing their most significant assets – staff and stores,” Burt says.

Retailers can fight back by providing exceptional experience in nine key areas to make their customers’ lives simpler, easier, better and safer.

e-commerce giants compete with Amazon Alibaba

The CIO Executive Communication Guide

Speak the language of the C-suite to communicate the business value of IT

Get free e-book

Get Smarter

Gartner CIO Conferences

Learn about CIO leadership and how to lead your enterprise through its digital journey.

Explore Gartner Conferences

Predicts 2019: Blockchain Business

Blockchain introduces a new vector to accelerate the move to digital business. This allows enterprise architecture and technology and innovation leaders to create or represent assets in a digital context and to create a new, decentralized economic and societal model.

Read Free Gartner Research

Webinars

Get actionable advice in 60 minutes from the world's most respected experts. Keep pace with the latest issues that impact business.

Start Watching