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Matching an action to the context of a moment almost always ensures a positive outcome. Context-aware computing promises to deliver exactly this experience for the company looking to shape and respond to market demand.
Table of Contents
Consumers Shape Their Own Shopping Experiences
Marketers Race to Engage the Customer
Context-Aware Computing Finds the Mainstream
- Personalization and Localization Merge Into Contextualization
Context-Aware Computing in a Demand-Driven Value Network
The Bottom Line
- Consumers Shape Their Own Shopping Experiences