Understanding Gartner's Hype Cycles, 2010



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Hype Cycles and Priority Matrices offer a snapshot of the relative maturity of technologies, IT methodologies and management disciplines. They highlight overhyped areas against those that are high impact, estimate how long technologies and trends will take to reach maturity, and help organizations decide when to adopt.

Table of Contents

  • Analysis
    • 1.0 What Is the Hype Cycle?
    • 2.0 Behind the Hype Cycle
    • 3.0 Positioning a Technology on the Hype Cycle
      • 3.1 On the Rise
      • 3.2 At the Peak
      • 3.3 Sliding Into the Trough
      • 3.4 Climbing the Slope
      • 3.5 Entering the Plateau
    • 4.0 Hype Cycle Speed: The "Years to Mainstream Adoption" Assessment
      • 4.1 Normal Hype Cycle Speed
      • 4.2 Fast Track
      • 4.3 Long Fuse
    • 5.0 The Priority Matrix and Benefit Ratings
    • 6.0 Market Penetration and Maturity Assessments
    • 7.0 Special Hype Cycle Circumstances
    • 8.0 Lessons of the Hype Cycle
    • 9.0 Recommended Reading
© 2010 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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