Magic Quadrant for CRM Lead Management


Archived Published: 17 June 2014 ID: G00262064

Analyst(s): | |

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Summary

Investment in lead management continues to be healthy, but market consolidation has lengthened evaluation and sales cycles. Leaders in marketing and IT need to assess vendors' visions of a single marketing automation suite against their own tactical and strategic business requirements.

Table of Contents

  • Market Definition/Description
  • Magic Quadrant
    • Vendor Strengths and Cautions
      • Adobe
      • Callidus Software
      • IBM
      • Marketo
      • Microsoft
      • Oracle
      • salesforce.com
      • Silverpop
      • SugarCRM
      • Zoho
    • Vendors Added and Dropped
      • Added
      • Dropped
      • Other Vendors to Consider
  • Inclusion and Exclusion Criteria
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
    • Quadrant Descriptions
      • Leaders
      • Challengers
      • Visionaries
      • Niche Players
  • Context
  • Market Overview
  • Gartner Recommended Reading
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