Market Guide for Unified Price, Promotion and Markdown Optimization Applications

Archived Published: 22 February 2016 ID: G00296189


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Retailers are challenged to extract margin, while retaining customers in an increasingly competitive pricing environment. Algorithmic unified price optimization remains an opportunity for retail CIOs as they prepare for digital business. This research provides insight into the UPPMO market.

Table of Contents

  • Market Definition
  • Market Direction
  • Market Analysis
  • Representative Vendors
    • 360pi
    • Aptaris
    • Boomerang Commerce
    • Clear Demand
    • Dunnhumby Price and Promotion (Formerly KSS Retail)
    • First Insight, Inc.
    • IBM
    • JDA
    • NTT Data
    • Oracle
    • Periscope, a McKinsey Solution
    • Predictix
    • Retail Express
    • Retalon
    • Revionics
    • SAP
    • SAS
    • Ugam
    • Upstream Commerce
  • Market Recommendations
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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