How to Apply Advanced Analytics Capabilities to Social Data

Archived Published: 13 April 2016 ID: G00301354


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Advanced social analytics capabilities require applications that can analyze more than just social media data. IT application leaders supporting social analytics should look to incorporate social data as a single component of their predictive and prescriptive analytics strategies.

Table of Contents

  • Analysis
  • Impacts and Recommendations
    • The need to increase efficiency in understanding social media trending topics and anomaly detection will drive business leaders to insist on acquiring social analytics tools capable of assisting with diagnostic analysis
    • As organizations seek to predict the future impact of events being tracked on social media, business leaders will insist on predictive analytics being a part of social analytics application capabilities
    • In an effort to optimize the customer, prospect and employee engagement process, application leaders will need to pursue social analytics applications that have prescriptive analytics capabilities
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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