Understand Data Science Basics for Digital Marketing

Archived Published: 24 May 2016 ID: G00278201


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Many marketers are called upon to have a grasp of basic data science methods and tools to communicate with analytics teams, evaluate projects and assess opportunities. Use this guide to learn the main concepts marketers should know.

Table of Contents

  • Introduction
  • Analysis
    • What Is Data Science?
    • Domains of Data Science
      • Data Exploration
      • Data Experimentation
      • Machine Learning
    • Working With Marketing Data Scientists
    • What to Do Next
    • Appendix: Key Data Science Terms
  • Gartner Recommended Reading
© 2016 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

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