Understand Data Science Basics for Digital Marketing


Archived Published: 24 May 2016 ID: G00278201

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Summary

Many marketers are called upon to have a grasp of basic data science methods and tools to communicate with analytics teams, evaluate projects and assess opportunities. Use this guide to learn the main concepts marketers should know.

Table of Contents

  • Introduction
  • Analysis
    • What Is Data Science?
    • Domains of Data Science
      • Data Exploration
      • Data Experimentation
      • Machine Learning
    • Working With Marketing Data Scientists
    • What to Do Next
    • Appendix: Key Data Science Terms
  • Gartner Recommended Reading
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