Develop an Online Marketplace for Increased Traffic, Assortment and Revenue

Archived Published: 15 March 2017 ID: G00319880


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Digital commerce sales on online marketplaces are steadily increasing, causing application leaders responsible for digital commerce technologies to consider new strategies to keep pace. Adding marketplace functionality to a commerce site can increase revenue and improve customer satisfaction.

Table of Contents

  • Introduction
  • Analysis
    • Augment Existing Product Catalog Before Considering New Categories
    • Create Consistent Customer Experiences Across All Product Sellers
    • Monitor Vendors Closely and Plan for Logistics Changes Prior to Implementation
  • Case Study
  • Gartner Recommended Reading
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