Develop an Online Marketplace for Increased Traffic, Assortment and Revenue

Analyst(s): Jason Daigler
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Summary
Digital commerce sales on online marketplaces are steadily increasing, causing application leaders responsible for digital commerce technologies to consider new strategies to keep pace. Adding marketplace functionality to a commerce site can increase revenue and improve customer satisfaction.
Table of Contents
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Introduction
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Analysis
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Augment Existing Product Catalog Before Considering New Categories
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Create Consistent Customer Experiences Across All Product Sellers
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Monitor Vendors Closely and Plan for Logistics Changes Prior to Implementation
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Augment Existing Product Catalog Before Considering New Categories
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Case Study
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Gartner Recommended Reading