Develop an Online Marketplace for Increased Traffic, Assortment and Revenue

Archived Published: 15 March 2017 ID: G00319880

Analyst(s): Jason Daigler

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Summary

Digital commerce sales on online marketplaces are steadily increasing, causing application leaders responsible for digital commerce technologies to consider new strategies to keep pace. Adding marketplace functionality to a commerce site can increase revenue and improve customer satisfaction.

Introduction
Analysis
- Augment Existing Product Catalog Before Considering New Categories
- Create Consistent Customer Experiences Across All Product Sellers
- Monitor Vendors Closely and Plan for Logistics Changes Prior to Implementation
Case Study
Gartner Recommended Reading

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Develop an Online Marketplace for Increased Traffic, Assortment and Revenue

Analyst(s): Jason Daigler

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