Market Guide for Unified Price, Promotion and Markdown Optimization Applications


Published: 25 April 2017 ID: G00302337

Analyst(s):

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Summary

Product pricing is a critical component of the customer cross-channel experience, but the promise of unified price, promotion and markdown optimization is elusive. Retail CIOs can use this research to learn the state of the market, assess their readiness and identify the key technology providers.

Table of Contents

  • Market Definition
    • Market Description
  • Market Direction
  • Market Analysis
  • Representative Vendors
    • Market Introduction
      • Vendor Profiles
  • Market Recommendations
  • Gartner Recommended Reading
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