Gartner Research

Product Promotion and Awareness Primer for 2019

Are you engaging buyers to keep their attention and accelerate opportunities through your marketing funnel?

Analysts: Michael Maziarka, Christy Ferguson

It is not uncommon for technology providers to struggle to balance creating awareness and generating the demand necessary to build the pipeline for the portfolio against the expectations for individual products.

Technology product marketers can use this research for insights into developing, launching and optimizing demand generation strategies to drive business growth by addressing the most pressing questions facing the role.

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