The pace of business keeps getting faster and companies’ supply chains and product portfolios continue to increase in complexity. The customers, whether in a B2B or B2C environment, expect companies to offer products and services faster than before, and often ask for varying levels of differentiation in both. Ensuring supply chain outcomes that are agile and responsive to customers’ expectations, despite the challenges from volatility, uncertainty, complexity and ambiguity, is supply chain planning organizations’ primary objective. Supply chain planning is all about knowing how to prepare a business and its resources so that, when customers come along, the supply chain is already in motion.
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